Company Info for growthmentor.com | IcebreakerMembers
Fractional PMM and GTM leader here 🙋♀️ I specialize in helping B2B SaaS companies validate their market and then *go-to-market* with clear messaging and positioning. With deep expertise in market validation, messaging frameworks, and upmarket expansion, I partner with startups that are hitting growth cliffs with their first-generation GTM motions. As a former product manager turned PMM, I bring a unique perspective that bridges product strategy with voice of the customer insights.
Spent several years at Brex leading the go-to-market strategy for their SaaS expense management offering, and have recently worked with B2B brands spanning fintech, HR tech, commerce, and sports tech.
Equally passionate about helping others regain ownership of their time and value by going fractional - check out my writing here: https://strategicpivotery.substack.com/
Areas where I can help:
- Designing and validating product-market fit
- Market discovery and validation
- Testing and prioritizing your ideal customer profile
- Messaging and positioning foundations
- Go-to-market and sales enablement playbooks
- How to design and run a PMM function at any stage
- Pitch-deck and fundraising guidance
- Becoming a fractional executive / starting a consulting business
As an example, I love questions like: "We're early stage and are gaining some traction, but we don't know where to prioritize, what signals we should be looking for, or what customer audience to focus on."
I'm passionate about:
- Edtech and civictech / govtech
- Future of work and collaboration
- Long-tail marketplaces
- Businesses that empower creators of all shapes and sizes
- Consumer social and community platforms 
