Senior Marketing Automation Specialist

Results-driven marketing technology professional with specialized experience in several ESPs, digital marketing journeys, and customer engagement optimization. Expert in leveraging data, SQL, AMPscript and other scripting languages, HTML, and CSS to create automated, personalized customer journeys across multiple channels. Demonstrated success in B2B and B2C environments, having increased customer engagement by 30% and reduced production costs by 70% while projecting $1M in savings through automation. Adept at collaborating with cross-functional teams to implement and optimize marketing campaigns, bridging the gap between technical and non-technical stakeholders. Past client experience working with financial, tech, healthcare, hospitality, and retail industries.