Rodeo Austin | 3,031 followers on LinkedIn. Our mission is to grow the next generation...it's in our roots! March 13-28, 2026 | We believe it takes grit to grow the next generation. We are Rodeo Austin, a not-for-profit that provides real experiences and gritty fun to raise millions for Texas kids. Since 1938, we’ve been a mission with a rodeo that has brought heritage and entertainment to our community.