Global Demand Gen Strategist: Building High-Impact Teams, Systems, and GTM Alignment to Drive Sustainable Growth

Global marketing leader driving growth, acquisition, and retention across enterprise and high-growth companies. I build modern, data- and AI-driven marketing engines and teams that scale demand, align with sales, and deliver measurable revenue impact. At Wellhub, I lead a global B2B marketing organization spanning Paid Media, Growth, Field, and Events across the US, Latin America, and Europe—driving expansion in a complex, three-sided marketplace of clients, partners, and subscribers. I’m passionate about piloting emerging technologies that make our work smarter, faster, and more accountable—from AI-enabled decisioning to integrated attribution and automation frameworks. Previously, I led revenue marketing at G2, BetterCloud, and other fast-scaling SaaS companies, helping teams turn data into direction and align marketing, product, and sales around shared growth goals. I’ve also advised B2B and B2C organizations as a marketing strategy consultant, guiding martech modernization and go-to-market efficiency. I believe great marketing teams run on clarity, curiosity, and care—and that growth happens when people are empowered to build what’s next together.