Company Info for logianalytics.com | IcebreakerMembers
Currently a TPM at Meta, I utilize my over 10 years of experience in launching and scaling product solutions for the company's platforms. I have developed and executed strategies for privacy coverage, ensuring compliance with external commitments and setting OKRs and top-line goals. I have also partnered closely with GenAI and Ads teams to scale infrastructure while meeting performance requirements.
Previously, at Meta, I led the product roadmap for the messaging platform, focusing on user-centered data to improve performance, reliability, efficiency, and functional correctness. I also led a large organization to ensure unified Rageshake for all of Meta's apps. Prior to that, I was a Product Manager at News Corp HQ, where I launched a consumer-facing news aggregator that surpassed company expectations and industry standards. I have a strong background in software development, product strategy, and product management. 
I am an accomplished sales executive with a robust track record of driving growth and exceeding sales targets in the competitive realms of software and hardware. My career is highlighted by strategic account management, superior negotiation skills, and a consistent history of surpassing revenue goals, showcasing my ability to thrive in highly competitive markets.
My expertise extends to managing key accounts and securing significant deals through both outside and inside sales approaches, leveraging consultative and tactical methods. I possess a superior ability in negotiation, presenting complex sales concepts effectively, and fostering long-term client relationships, ensuring sustained growth and client satisfaction.
I am skilled in sales training, team building, and development, having mentored numerous sales teams towards achieving and surpassing their performance targets. My approach focuses on not just achieving sales goals but fostering a culture of excellence and continuous improvement within my teams.
Managing and growing existing accounts with a keen focus on customer retention and renewals is one of my key strengths. I emphasize building solid relationships and understanding customer needs deeply, which has been pivotal in securing renewals and sustaining revenue streams.
Leading and managing projects with an eye for timely and efficient delivery, I excel in market research and strategy development. My collaborative work with marketing teams to target key segments has been instrumental in identifying and capitalizing on new business opportunities, further enhancing our market presence.
My established record in building and managing enterprise-level sales and accounts, especially focusing on high-value clients, underscores my capability to navigate complex sales environments. I bring a strategic perspective to sales management, leveraging my in-depth industry knowledge and strategic insights to drive business growth. 
With three decades of experience as a CMO and EVP in Marketing and Brand Strategy, I’ve dedicated my career to driving growth, innovation, and brand excellence across various industries. My expertise lies in crafting and executing integrated marketing strategies that enhance brand visibility, optimize customer acquisition costs, and boost user engagement. I've led large-scale digital transformations, managed global teams, and developed robust lead generation systems that significantly increased pipeline and revenue.
Throughout my career, I've consistently demonstrated my ability to align marketing initiatives with business objectives, achieving notable results. For instance, at Revature, I reduced customer acquisition costs by 20%, and at EVERFI, I increased web traffic by 30% through SEO enhancements. I thrive in dynamic environments where innovation, collaboration, and strategic thinking are paramount.
As a leader, I’m passionate about fostering a culture of creativity and efficiency. This allows me to successfully rebrand organizations, drive departmental growth, and implement scalable marketing solutions. Whether launching a new product, managing a multimillion-dollar budget, or mentoring the next generation of marketers, I bring a hands-on approach and a strategic vision to every challenge.
I’m excited to continue pushing the boundaries of what’s possible in marketing, leveraging my extensive experience to help organizations achieve their goals and make a lasting impact in the market. 
