Keith has more than 25 years of successful experience growing and leading data driven direct-to-consumer, subscription businesses. Keith is currently Vice President of Global Consumer Analytics at Condé Nast. Keith's previous roles include: Founder & President of D2C Marketing, a subscription business advisory company; EVP of New Customer Acquisition at Guthy-Renker for 6 years, EVP / Managing Director of Guthy-Renker’s International Business division for 3 years; Vice President, Marketing Analysis at MobiTV; Vice President of Marketing Analysis at Vonage, Executive Director of Marketing Analysis at AOL. Keith has profitably acquired millions of new customers across a variety of brands and has built and managed sophisticated data analytic departments. Keith has a Master’s in Business Administration from The University of North Carolina, Greensboro and has an undergraduate degree in Business Administration from N.C. State University. Specialties: • Direct-to-Consumer Marketing • Subscription Marketing & Analysis • New Customer Acquisition • Price and Offer Development • Test & Learn Strategies • Customer Lifetime Value Optimization • Customer Relationship Management • Digital Marketing • TV Marketing • Strategic & Tactical Planning • Business Modeling & Analysis