Company Info for guthy-renker.com | IcebreakerMembers
With 12 years of experience in software application development and testing, I bring expertise in both manual and automated testing, particularly in web applications and backend architecture. I am proficient in API testing and database testing. Additionally, I have experience in setting up the automation tool, which includes identifying the right tool, defining the project structure, writing test scripts, integrating with CI/CD, implementing reporting, maintenance, and enhancement.
- Front-end technologies: JavaScript, node.js, react.js, html, css;
- Automation frameworks: Rspec, Codecept Js, RobotFramework,Testrigour
- API testing: Insomnia, ReadyApi, Apollo
- CI/CD & monitoring: git, jenkins, splunk
- Database: PostgreSQL, GraphQL, SQL;
- Test management: jira, testrail;
- Testing: proficiency with SDLC & QA processes in agile environment; As a Lead Designer with over 15 years of expertise in digital design, performance marketing, and brand strategy, I specialize in crafting impactful creative solutions that drive growth and enhance brand recognition. I focus on developing high-performing marketing campaigns, presentation decks, and digital assets, while integrating AI tools such as DALL-E, Midjourney, and ChatGPT into the creative process. These tools have empowered our team to streamline workflows, expand creative possibilities, and deliver visually compelling results.
Previously, at Match, I contributed to the success of multiple brands in their portfolio, including Tinder and Hinge, by designing marketing campaigns and creative assets that drove user engagement and app downloads. My mission is to combine technology and design to deliver innovative, data-driven solutions that resonate with audiences. I am passionate about leveraging cutting-edge tools to push creative boundaries, build cohesive brand identities, and execute campaigns that deliver measurable results. Accomplished, seasoned direct marketer with proven record of providing executive leadership and strategic direction across various industries. Key traits, skills and experience include:
• Extensive P&L management, managing large teams of multi-channel marketers
• Strong expertise in direct marketing including marketing strategy and multi-offline channel management; direct mail, insert media, radio, TV, and print
• Extensive expertise in digital marketing including ecommerce & online acquisition channels including: paid search, retargeting, SEO, affiliate, social media and email
• Successfully managed creative, database and analytical teams to support marketing campaigns
• Results-oriented leadership with strong management skills, leading highly effective teams achieving aggressive new customer acquisition, revenue and contribution goals
• Strong communicator with a collaborative style to motivate team and colleagues to achieve goals
• Extensive experience in continuity marketing Proven C-level executive (CEO/CMO/President) with strong marketing/ecommerce expertise and significant P&L responsibility ($200+ million) in various consumer sectors, ranging from high-growth startups to global Fortune-500 companies. Successful track record of building great brands, revitalizing businesses, driving digital acceleration, as well as launching and scaling disruptive digital-native businesses that are delivering significant profitability.
Experienced in PE and VC-backed environments. Extensive international work experience in Europe and Asia. Sector experience includes health/wellness/fitness, ecommerce & direct-to-consumer (DTC), consumer products (CPG), personal care & beauty, media/entertainment.
Skills:
general management (P&L) • digital strategy
• direct-to-consumer (DTC) • ecommerce (B2C, B2B2C) • marketing • customer acquisition/retention/CRM
• brand building • social media
• UI/UX design • customer experience • omni-channel retailing • web/mobile technology • app development • 3rd-party marketplaces and channels (e.g., Amazon, Alibaba/Tmall, Apple/iTunes, Best Buy)
• subscription services
• data analytics • sales operations • business development and strategic partnerships
• international expansion (e.g., China, Japan, APAC, Europe) • M&A • capital raising • business innovation/transformation 
