With over 15 years of experience in marketing and sales, I am a Senior Account Executive at Amazon, where I work with enterprise businesses in the Home Category to help them grow their brand and drive performance results both on Amazon and outside of Amazon. I leverage my expertise in marketing communications, MEDDIC sales methodology, and customer relationship management (CRM) to create and execute effective strategies that meet and exceed the expectations of my clients and stakeholders. In addition to my role at Amazon, I am also an instructor at the University of Toronto's Continuing Studies Program, where I teach analytics, digital advertising, and content marketing to current and aspiring marketers who want to understand how to build a company's presence online and drive measurable business impact. I am passionate about sharing my knowledge and insights with others and helping them achieve their professional and personal goals. I have also published articles and reports on various topics related to the digital marketing industry, such as authenticity, social media spend, and influencer marketing.