Western University | Icebreaker

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Western University | Icebreaker

Western University

Western University

Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create impact locally and globally.

40 members

Contact info

Link

uwo.ca

Members

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Marketing Advisory Manager @ Outlier Ventures // web3 founder @ Rebl

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As the Director, Fanshawe International I am accountable for the strategic leadership, administration and the development and implementation of the College’s Internationalization Strategy and Plan including the development of foreign markets, partnerships and strategic alliances and student recruitment/mobility, establishing an entrepreneurial approach to overseas opportunities and oversight of the International Centre while ensuring that international activities are consistent with advancing the College’s strategic goals and academic plan. I work across the world and the college to accelerate diverse international student enrolment establishing Fanshawe as the College of choice for international students. I provide leadership in identifying, planning and responding to opportunities for college-wide innovation and contributing to the College’s continuing growth by ensuring the College maintains high international visibility and reputation. Reporting to the Executive Director of Recruitment Marketing and Brand Experience, I provide direction to the team responsible for marketing, communication and recruitment strategies for international markets and partnerships, domestic exchange and mobility, and international student immigration advising. I have a passion for technology and a proven track record of success with both high volume and niche/premium product sales and marketing. I have successfully built and led complex sales processes into both domestic and international markets, leveraging my expertise in CRM, process improvement, brand management, digital engagement, and social media strategy. I bring a collaborative and compassionate approach to leadership, and I care deeply about fostering and mentoring a culture of teamwork and excellence among the staff, students, and external partners I work with. I am dedicated to delivering innovative and high-quality education programs that meet the needs and expectations of the industry and the community.

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With over 15 years of experience in marketing and sales, I am a Senior Account Executive at Amazon, where I work with enterprise businesses in the Home Category to help them grow their brand and drive performance results both on Amazon and outside of Amazon. I leverage my expertise in marketing communications, MEDDIC sales methodology, and customer relationship management (CRM) to create and execute effective strategies that meet and exceed the expectations of my clients and stakeholders. In addition to my role at Amazon, I am also an instructor at the University of Toronto's Continuing Studies Program, where I teach analytics, digital advertising, and content marketing to current and aspiring marketers who want to understand how to build a company's presence online and drive measurable business impact. I am passionate about sharing my knowledge and insights with others and helping them achieve their professional and personal goals. I have also published articles and reports on various topics related to the digital marketing industry, such as authenticity, social media spend, and influencer marketing.

Michael Garaszczuk

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Passionate for the outdoors, emerging tech, and advocating for animals.

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Entrepreneurial Executive | Scaling GTM, Sales & Marketing Systems for Growth

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Matt is a cofounder and General Partner at CMD Capital, focusing on leading Seed opportunities in AI with a generalist lens. Matt cofounded CMD Capital after spending seven years with ScaleUP Ventures, where he was Partner and subsequently a GP in its Opportunity Fund. While there, he was a lead investor and Board member of Sonder (Public), Solink, Renorun, Rewind, and #paid. He also served on the boards of portfolio companies Mavencare (exited), Fusebill (exited), and Medstack. Matt joined ScaleUP from BDC, where he led the IT Venture Funds investments in Crowdriff, Sonder (Flatbook), Hubdoc, Unsplash, and Crew. He also was involved in conducting the due diligence and sourcing many other deals for the firm. Before joining BDC, Matt raised the Seed and Series “A” round for Semiconductor startup GaN Systems (which exited to Infineon for over $830M USD in 2023), which he joined in 2010. Matt started in Venture as an Analyst at Wesley Clover, best known as billionaire entrepreneur Terry Matthews investment group. While there, he was also the co-founder and CEO of JohnnyVoIP, which developed a web-based VoIP application platform. In the late 90s, he formed several Angel Syndicates in Ottawa leveraging his experience as the youngest Project Coordinator (Manager) at Newbridge Networks (at 18), where he worked in the LMDS wireless group (now part of Alcatel Canada). In addition to his Master of Business Administration from the Richard Ivey School of Business, Matt holds a Bachelor of Arts (Honours) in History and Economics from Carleton University.

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Software Engineer