Ray Caffrey is the Director of Training Solutions for Richardson Sales Performance where he is responsible for leading two functional teams in the successful delivery of sales training solutions globally. During his twenty-year Learning and Development career Ray has excelled in roles as a Facilitator, Instructional Designer, Field Sales Coach, and Training Manager. Prior to starting his career in L&D, Ray held positions in sales and sales management in the advertising industry where he was a President’s Club winner. Ray earned a B.A. in Business Management from Kean University and has earned multiple Training Certifications including Spin Selling and Situational Leadership. He and his team have been recognized for their work in training and development by a variety of industry associations and organizations including: TrainingIndustry.com: What Makes a Great Sales Trainer Brandon Hall, Best in Class Client Services Award, 2012 CLO Magazine’s Learning In Practice Award, 2007 Philadelphia Inquirer: Employee of the Month Award, 2006 Verizon Excellence Award, December 2004 for Management Training Curriculum Richardson is how leading sales organizations around the world are getting better results from their investment in sales training. For far too long, companies have had to deal with a big disconnect between their training and their actual sales strategy, culture, systems, and customers. To make real change happen, you need more adaptable content so you can build agility with a wider range of relevant capabilities. You also need more useful technology that integrates with your CRM and helps your reps get better deal by deal. And you need more visible progress with helpful metrics connected to your systems so you can see in real-time how your reps are impacting business outcomes. That’s why industry leaders all rely on Richardson. And it’s how our clients find more customers, win more opportunities, and grow their most strategic