
I love helping businesses grow and overcome challenges. That's why the book "Leads are Great but Sales are Better"™ Growing sales teams, building lead funnels, and instilling Key Performance Metrics throughout organizations are all part of a day’s work. My unique value is the ability to establish and build trust, something I teach all our clients. Trust-building is essential for sustainable growth, both internally and externally, and it is rarer than many think. Does your company have… Internal Trust 🤝 Sales Teams who trust your sales process and have the determination to implement it. 🤝 Operations teams that trust in client onboarding processes 🤝 Marketing teams that trust in the customer journey maps and marketing strategy set by leadership 🤝 KPI metrics and systems that can be trusted to report holes in your conversion process External Trust 🤝 Marketing material that inspires trust in target markets that your company will get the job done 🤝 Online Reputation and reviews that inspire trust through social approval 🤝 Google’s trust and blessing as one of the top organic search results in your target market If your company finds itself with a deficit of trust in any of the above areas, my door is currently open, and I would be happy to help. I will start, like I do with every client, by earning your trust no matter the project, your firm can count on us. Outside of Work I believe in working to live, not living to work, and being very active in sports to keep the mind and body sharp. Playing Ice Hockey with college kids, mountain biking at least once a week, and occasionally surfing a few waves keeps me on top of my game. I have also been known to perform magic tricks for kids with cancer at hospitals. To bring smiles to their faces and remind them that others care for them. If you want to start a conversation, tell me about something outside of work that has brought you joy recently, along with any professional challenges you have had. If you have no joyful moments to share, then we really must talk. That simply won’t do. 😉
dealsignal.com
careasone.com
kemper.com
superfoodsolution.com
San Diego, California, United States
Chief Executive Officer
Gerson & Associates
• www.linkedin.com/company/gerson-associates
Apr 1993 - Present
Greater San Diego Area
GTM Senior Strategist
DealSignal
• www.linkedin.com/company/dealsignal
• Contract
Jan 2025 - Present
California, United States
Authorized Representative
Seegene Technologies
• www.linkedin.com/company/seegene-usa
• Contract
Apr 2020 - Present
Chief Revenue Officer (CRO) - Contract
CareAsOne
• www.linkedin.com/company/careasone
• Contract
Aug 2024 - Feb 2025
San Diego, California, United States
Vice President Marketing
The Perfect Workout
• www.linkedin.com/company/the-perfect-workout
Mar 2015 - Oct 2018
Greater San Diego Area
Director of Sales and Marketing
To Go Brands
• www.linkedin.com/company/biopharma-scientific
Jan 2009 - Nov 2011
San Diego
President
San Diego Direct Marketing Association
Jan 2002 - Dec 2006