I’m a results-oriented marketing leader with 9+ years of experience driving data-backed campaign strategy, martech integration, and cross-functional execution in the healthcare and technology sectors. Currently a Marketing Unit Manager at Blue Cross Blue Shield of Illinois, I lead multi-channel initiatives (email, SMS, print) with a focus on improving member engagement, retention, and ROI. With an Executive MBA and a Master’s in Computer Science, I merge business strategy with technical depth—managing campaign operations from ideation to delivery using platforms like Acoustic, Adobe Campaign, OpenText Exstream, and Tableau. 📈 Highlights: • $500K+ annual cost savings through automation and vendor consolidation • 12% lift in engagement → $1.2M in added revenue • Led 10+ weekly campaigns with zero compliance rework during peak periods • Trusted SME in campaign delivery, platform governance, and stakeholder reporting I’m passionate about building efficient marketing ecosystems and delivering meaningful customer experiences. Open to opportunities where I can lead strategic initiatives, mentor teams, and drive measurable outcomes.