Company Info for niit-tech.com | IcebreakerMembers
I’m a results-oriented marketing leader with 9+ years of experience driving data-backed campaign strategy, martech integration, and cross-functional execution in the healthcare and technology sectors. Currently a Marketing Unit Manager at Blue Cross Blue Shield of Illinois, I lead multi-channel initiatives (email, SMS, print) with a focus on improving member engagement, retention, and ROI.
With an Executive MBA and a Master’s in Computer Science, I merge business strategy with technical depth—managing campaign operations from ideation to delivery using platforms like Acoustic, Adobe Campaign, OpenText Exstream, and Tableau.
📈 Highlights:
• $500K+ annual cost savings through automation and vendor consolidation
• 12% lift in engagement → $1.2M in added revenue
• Led 10+ weekly campaigns with zero compliance rework during peak periods
• Trusted SME in campaign delivery, platform governance, and stakeholder reporting
I’m passionate about building efficient marketing ecosystems and delivering meaningful customer experiences. Open to opportunities where I can lead strategic initiatives, mentor teams, and drive measurable outcomes. 
With a passion for innovation and a wealth of expertise in emerging technologies such as web3, blockchain, AI and IOT, supporting innovators on their journey to success and helping them achieve their business goals. I have been steadfastly committed to advancing the ambitions of startups and Small to Medium-sized Businesses (SMBs) across a wide spectrum of industries.
🌐Driving Technological Advancement:
My primary passion lies in spearheading technological advancement, with a particular focus on emerging domains such as Web3, Blockchain, Augmented Reality (AR), and Virtual Reality (VR). These groundbreaking technologies are not mere trends; they represent the vanguard of the future. I am dedicated to harnessing the transformative potential of these technologies to help your business propel to unprecedented heights.
🤝A Catalyst for Connectivity and Enablement:
My responsibilities extend beyond technology during solution development; I serve as a catalyst, forging connections and enabling growth. Startups and SMBs often face multifaceted challenges, ranging from securing capital to expanding their networks and accessing vital resources. I stand ready to navigate these challenges alongside your organization, facilitating invaluable connections and offering guidance that accelerates your business journey.
🛠️Technology Solutions Extraordinaire:
In the realm of technology solutions, my commitment is to intimately understand your unique requirements. From conceptualization to implementation, I take immense pride in crafting bespoke Web3 solutions at the cusp of AI and IOT, meticulously aligned with your strategic goals, affording your organization a decisive edge in a dynamic landscape.
🚀Fostering Growth:
Think of me as your partner in growth, your advocate in innovation, and your unwavering support in navigating the complexities of contemporary business dynamics. My ultimate gratification arises from witnessing your success, as your growth narrative becomes a testament to our collaborative endeavors.
I eagerly anticipate embarking on this journey of technological discovery, innovation, and mutual prosperity with industry experts in various business domains. Together, we shall explore uncharted territories and unlock unprecedented opportunities for your esteemed organization.
🌟🚀 #CTO #Advisor #StartupSuccess #EmergingTechnologies #Innovation #Web3 #Blockchain #AI #DeFi #NFT #AR #VR #Custom #Software #Solutions
☛Book a FREE 30 mts call - https://calendly.com/ext-meet
☛Simply send an email: rfp@primafelicitas.com
☛Website- www.primafelicitas.com 
Experienced RPA professional with a strong background in pre-sales, solution design, and end-to-end automation project execution. Skilled in project effort estimation, ROI analysis, resource planning, and RFP preparation.
Built and led a teams of developers/BA/Architect across multiple locations and countries. Led multiple Blue Prism upgrade projects (v6.3 to v7.3.1) and OS upgrades.
Hands-on experience in developing and assessing over 100 bots/processes, driving efficiency and automation at scale.
Engaged with client business unit owners to understand technical requirements and deliver tailored solutions. Conducted project kickoff presentations for client leadership, provided development guidance, and reviewed automation activities to ensure high-quality outcomes.
Proficient in project planning, RAID log management, and troubleshooting technical challenges. 
