Senior Executive | Strategic Growth & Partnerships across Entertainment, Gaming, Immersive and Lifestyle

Senior executive driving strategic growth for businesses at the fast-evolving intersection of immersive tech, gaming, entertainment and lifestyle. Directing strategic partnerships, strategic business development, brand positioning and product refinement. Raffaella has a strong entrepreneurial spirit and excels at: - Sourcing, negotiating and executing complex cross-industry strategic partnerships - Strategic business development, creating new monetization models and refining products - Closing cross-media IP, advertising, technology/gaming and investment deals - Building and directing multi-functional teams from creative, to business development, marketing, communications, legal and technology - Brand storytelling, promoting & disseminating thought leadership - Connecting a vast network of C-level and senior execs in lifestyle, entertainment, gaming, tech, retail, luxury, automotive and advertising As Head of Brands for Epic Games’ Unreal Engine, Raffaella built and directed a multi-functional global team and was responsible for the strategic growth of the Epic ecosystem – from tools to Fortnite – for the Lifestyle Brands industry, including Fashion, Luxury, Beauty, Retail integrating into Music, Sports & Entertainment. Previously, Raffaella was a Partner/Managing Director at Accenture where she co-created and grew the global XR (AR/VR/3D) practice as Global Head of Innovation & Strategy. Prior to that she held leadership positions at prominent advertising agencies, including 72andSunny and Publicis Sapient. Currently a strategic growth advisor for several companies in the gaming, AI, and entertainment space - building the future of social entertainment through culturally groundbreaking partnerships, IP development, in-game branded experiences, advertising and new monetization models in game-based platforms like Roblox, Fortnite, Sandbox. Raffaella regularly speaks at conferences such as CES, Cannes Lions, CNET, SXSW, WMC, GamesBeat, AWE, 11:11 Media, P&G Signal360, and Qualcomm’s Snapdragon Summit. She has been published in Harvard Business Review, Forbes, and VentureBeat and in Accenture's CEO annual letter to the shareholders. Raffaella’s accolades include Metaverse Insider/Top 30 Leaders; VR FEST/Best VR Branded Entertainment; AIS Lumiere Award/Best Use of VR; Communication Arts; Webby; IDG’s DEMOgod Award. She combines her creative and analytical skills with an MBA from the USC Marshall School of Business and a Masters of Piano Performance from the USC Thornton School of Music.