Cofounder @Chubbies ($100M), @Loop. And now, Marathon What led to Marathon? It all started in 2011, we founded Chubbies. It was acquired a decade later and is now a public company doing over $100M/yr, growing at solid double-digits/yr at very solid EBITDA margin, but it wasn't always sunshine and rainbows. Chubbies almost went out of business because of the exact problem we're trying to solve at Marathon. Chubbies almost went out of business because of the exact problem we're trying to solve at Marathon. In the early days at Chubbies we built Brand because we had to. We had no money. We were scrappy, creative, dynamic. And we built an awesome Brand. Then we monetized that Brand with performance DR. We convinced ourselves that that was the source of our growth. We almost went out of business. We righted the ship and built, brick by brick, to a >$100m exit, culminating in a >$1B IPO, but to do that we had to overcome the overwhelming pressure to take a short-termist approach. As we've seen this direct–to–consumer brand market evolve over the years, we've seen the same cycle happen to nearly every other business out there: Starting hot, pushing performance marketing, then stalling out and never getting to long-term sustainable growth. This was the problem we felt absolutely compelled to solve because we felt for these brand builders and entrepreneurs. We were in their shoes. And but for a whole lotta luck and a gritty–a** team, it would have sunk us. Then we looked around and realized there just isn't anything on the market that helps companies do this — this most important thing imaginable. So that's what we're working towards, would love your feedback. --- Ultimately, Brand is your only long-term moat. Everything you do builds (or erodes) that moat. The most important thing you can do as a Brand builder is to protect your economic castle with the only constantly learning ML measurement platform that quantifies the long-term incremental baseline revenue impact of your moat-building. Marathon is the only dataset like this in the world.