Product Designer

I’m the Head of Product and Design at Cresera, a unified and Shariah-aligned Web3 ecosystem built for simplicity, trust and long-term impact. We’re building a super app that brings together everyday crypto tools, ethical financial growth, AI-driven assistance and a seedless non-custodial wallet into one clean experience. What excites me the most about this work is the challenge of making something as complex as Web3 feel welcoming to absolutely anyone. I’ve spent the last nine years designing and shaping products across fintech, Web3, AI, renewable energy and SaaS. My work usually begins before the first Figma frame is created. I enjoy turning rough, ambitious ideas into structured product thinking, clear UX foundations and systems that scale well beyond the first version. My focus areas include ethical and transparent fintech design, 0→1 product strategy, AI-assisted workflows for product teams and simplifying high-trust environments like non-custodial wallets and Web3 trading. I’ve also led and mentored design teams, shaped product direction in early-stage companies and helped founders translate their vision into something users actually understand and want to use. Here on LinkedIn, I share insights on product design, Web3 usability, ethical finance, AI workflows, design leadership and the realities of building products in fast-changing environments. If you’re working on something in AI, fintech, Web3 or early-stage SaaS, or if you’re simply exploring your next step as a designer or product thinker, I’d be happy to connect.