Phoebe Tickell is a scientist, systems thinker, and social entrepreneur, widely recognised for her pioneering work on Moral Imagination and Imagination Activism - at the intersection of activism, governance innovation, regenerative design, imagination, ethics, and systemic change. As the founder of Moral Imaginations, she has developed groundbreaking methodologies that empower individuals, organisations, and communities to reimagine their roles in creating a more equitable, regenerative, and interconnected world, and embed these into new organisational governance structures. Through her work, Phoebe has redefined activism as a process fuelled by imagination and vision, coining the term “Imagination Activism” in 2022. Phoebe’s journey began in the sciences, with a degree in Biological Natural Sciences from Cambridge University. She started her career as a molecular biologist, researching genetic network engineering and biotechnologies at institutions like Imperial College London and the Scripps Institute. However, disillusioned by techno-solutionism, she shifted her focus to the root causes of the world’s challenges: governance, mindsets, and imagination. Her background in complexity science, coupled with her visionary thinking, has led her to become a sought-after advisor, speaker, and practitioner across sectors, from government to education to corporate innovation. Phoebe has been described as “the voice of the emerging future” and “one of the most important systems thinkers of her generation.” Her ability to combine theory with humour, ethics and imagination, activism and rigour, and the visionary and practical makes her a transformative presence in addressing the complex challenges of our time.