Vice President, National Revenue & Digital Advertising Strategy

MY EXPERTISE: With over 15 years of experience in the media, entertainment, and advertising industries, I specialize in driving revenue growth and developing innovative business strategies across broadcast, print, and digital platforms. I am a business-oriented innovator with a proven track record of building strategic plans and executing revenue-driven initiatives. My expertise lies in identifying opportunities, optimizing sales processes, and launching forward-thinking solutions that create long-term value. Key accomplishments include: - Establishing and scaling advertising sales organizations for multiple media companies. - Leading business innovation through sales automation, including the launch of one of Canada’s first publisher exchange and programmatic advertising trading desks. - Pioneering data-driven strategies by launching the first standalone digital broadcaster data offering in Canada, focused on insights, research, and data enablement. - Creating and developing successful online publication brands from the ground. BIO: PHILIPPE KLEIM is Vice-President, National Revenue & Digital Advertising Strategy at Corus Entertainment; Canada's leading pure play media and content company, where he oversees multi-platform sales for brands such as Global, Flavour, Home, Adult Swim, Disney Channel, YTV and many more… Prior to Corus he worked in various sales, business development and operations roles for media, advertising and entertainment companies such as Quebecor, Purch and Adconion. He started his career in content creation for publishers and broadcasters. Over his career, Philippe has worked for organizations in Europe, North America and Asia/ Pacific. He has spoken at many advertising industry conferences or events.