Peter Justin Yu, MBA

With over 15 years of experience in the tech industry, I am a senior marketing professional who specialises in growing the impact, insight, and influence of game-changing businesses across APAC (Singapore, Shanghai, Hong Kong & Sydney). My core competencies include digital storytelling (content & media), SEO, PPC, community building, and growth hacking. I have a proven track record of 3 successful startup exits (2 as an early employee & 1 as a co-founder), where I plotted strategies, led teams, and achieved results. I am passionate about empowering the next generation of entrepreneurs, especially in the emerging fields of AI, sustainability, and Web3.

antler.co

dropsuite.com

campfire.co

jf2.com

fcb.com

Sydney, New South Wales, Australia

Contact info

peterjustinyu

Experience

Founding Marketer

ProfitPeak

• www.linkedin.com/company/profit-peak-io

Jun 2025 - Present

Sydney, New South Wales, Australia

Public Relations Advisor

Bebop APAC

• www.linkedin.com/company/bebop-asia

Dec 2019 - Present

Sydney, New South Wales, Australia

Co-Founder

Bebop APAC

• www.linkedin.com/company/bebop-asia

Nov 2013 - Dec 2019

Singapore

Public Relations Advisor

Modoru

• www.linkedin.com/company/modoru

Jan 2025 - Present

Head of Marketing

Akolade

• www.linkedin.com/company/akolade

Sep 2024 - Jun 2025

Sydney, New South Wales, Australia

Director

MBA Australasia (MBAus)

• www.linkedin.com/company/mbaustralasia

Oct 2023 - May 2025

Sydney, New South Wales, Australia

Growth Marketing Lead

Detrack Systems

• www.linkedin.com/company/detrack-systems

Jan 2024 - Sep 2024

Sydney, New South Wales, Australia