I am a senior growth and marketing professional known as a thought leader and marketing innovator. I have extensive expertise working in businesses of all sorts, from start-ups to the Fortune 500, spanning the whole digital media, advertising, and marketing ecosystems. I have analytical and entrepreneurial skills and know how to use data to improve paid media acquisitions and growth across all platforms. I am also involved in several press and speaking engagements. In order to conceptualize and implement change, drive exponential development, and generate multimillion-dollar income, I have used quantitative and analytics-based tactics. I am a skilled talent developer, capable of guiding international teams through considerable expansion and transformation. At all levels, I have highly developed interpersonal and communication abilities. During my career, I was recognized by employers for the following achievements: - Increased digital ad investment profitability from $0.20 to $1.45 to generate $800M of incremental revenue and $360M of incremental profit. - Improved DTC brand's cost per acquisition by 40% and exceeded all previous records for average order value, lifetime value, and retargeting audience size. - Boosted eCommerce sales by 600% YoY by reallocating 15% of ad spend and directing all ad clicks to eCommerce platforms as a proactive COVID response. - Achieved over 2x increase in ad effectiveness for all brands by creating a technology stack, processes, and framework to implement dynamic creative optimization. - Accomplished a 100% increase in premium live sports inventory and a 50% cost reduction by developing a non-linear TV upfront investment strategy. - Attained a 900% investment increase and generated $2.00 in ROI by leading a cross-functional team to establish in-house retail media capability. CORE COMPETENCIES eCommerce | Operations & Execution | Integrated Marketing | Campaign Management | Business Development | Strategic Partnerships | Competitive Analysis | Pitches & Negotiations | Entrepreneurship | Advertising Creative | Team Leadership Program Management | Media Planning | Consultative Sales | Digital & Social Media | Budget Management & Forecasting