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Home 2025 Preveiw | Icebreaker

Home 2025 Preveiw

Home 2025 Preveiw

GroundTruth is the leading advertising platform driving in-store visits and real business results. Power ad campaigns on all screens with real-world location and behavior data.

57 members

Contact info

Link

groundtruth.com

Members

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CEO at Actifai | Founder & Partner at Foundry.ai

Vipin Gupta (He / Him)

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Head of Analytics @ Airbnb | Pilot Perfect & Scale | Data Storytelling

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Measurement, Attribution and Location Data - Ask me anything!

Brandon Whipple-Beachum

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𝐒𝐔𝐌𝐌𝐀𝐑𝐘 𝐎𝐅 𝐐𝐔𝐀𝐋𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒 • Global Marketing | Brand Management • Budget Management | ROI Optimization • Brand Globalization | Partnerships • Strategy & Vision Development | Execution • Team Management | Development | Growth • Strategic Partnership Management • Creative | Digital Advertising Deployment • Digital Video | Experiential Marketing • B2B | B2C | B2B2C Sales/Marketing • Technology Platforms | Ad-Serving Technology • Brand Building | Campaign Planning • Post-Sale Relationships • Influencer and Endorsement Marketing • Consultative | Solution Selling • Multi-Cultural Insights 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Food & Beverage | Automotive | Consumer Goods | Entertainment | Media | Pharmaceuticals | Retail | Restaurants | Consumer Electronics | Finance & Banking | Political

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Head of Institutional

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Connecting athletes, brands, and fans

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I am a senior growth and marketing professional known as a thought leader and marketing innovator. I have extensive expertise working in businesses of all sorts, from start-ups to the Fortune 500, spanning the whole digital media, advertising, and marketing ecosystems. I have analytical and entrepreneurial skills and know how to use data to improve paid media acquisitions and growth across all platforms. I am also involved in several press and speaking engagements. In order to conceptualize and implement change, drive exponential development, and generate multimillion-dollar income, I have used quantitative and analytics-based tactics. I am a skilled talent developer, capable of guiding international teams through considerable expansion and transformation. At all levels, I have highly developed interpersonal and communication abilities. During my career, I was recognized by employers for the following achievements: - Increased digital ad investment profitability from $0.20 to $1.45 to generate $800M of incremental revenue and $360M of incremental profit. - Improved DTC brand's cost per acquisition by 40% and exceeded all previous records for average order value, lifetime value, and retargeting audience size. - Boosted eCommerce sales by 600% YoY by reallocating 15% of ad spend and directing all ad clicks to eCommerce platforms as a proactive COVID response. - Achieved over 2x increase in ad effectiveness for all brands by creating a technology stack, processes, and framework to implement dynamic creative optimization. - Accomplished a 100% increase in premium live sports inventory and a 50% cost reduction by developing a non-linear TV upfront investment strategy. - Attained a 900% investment increase and generated $2.00 in ROI by leading a cross-functional team to establish in-house retail media capability. CORE COMPETENCIES eCommerce | Operations & Execution | Integrated Marketing | Campaign Management | Business Development | Strategic Partnerships | Competitive Analysis | Pitches & Negotiations | Entrepreneurship | Advertising Creative | Team Leadership Program Management | Media Planning | Consultative Sales | Digital & Social Media | Budget Management & Forecasting

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Sales Director with 10+ years of experience in digital advertising, strategy, activation, and sales. Expertise includes paid social, mobile location data and intelligence, programmatic advertising ecosystem, and digital media negotiations. A team player, problem solver, creative thinker, and self-motivator who demonstrates profound time management, communication, and negotiation skills. Ample experience communicating with people of all ages, while showing commitment, loyalty, and dedication to work.

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