MARKETING & MEDIA STRATEGY (TRADITIONAL AND DIGITAL)/ GROWTH MARKETING / USER ACQUISITION Extensive experience in developing highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition and expand brand awareness for DTC and retail services. Strong analytical skills including forecasting, determining ROI/CPA goals with a proven history of exceeding brand KPIs. Effectively collaborates with cross-functional teams, agencies and publishers to drive marketing results. Experience across multiple verticals: healthcare, auto, travel, insurance, financial, QSR, CPG, entertainment, and tech. Core Focus/Skills: User Acquisition DTC and ECom experience Brand and Performance marketing and media Linear (Offline) and Digital Media Strategy Search Engine Marketing & Optimization -SEM/SEO Paid Social Media Mobile/App Marketing Programmatic/DMP/Digital tech evaluation Multi-Touch Digital Attribution- MTA Digital Analytics/Measurement A/B testing & optimization Email platforms- Klaviyo