Home - Quigley-Simpson | Icebreaker

Home - Quigley-Simpson | Icebreaker

Members

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Freelance Creative AD ACD/CD

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As the VP of Data & Analytics at Quigley-Simpson, I lead a team of analysts, engineers, and data scientists who help brands overcome the cost and complexity of acquiring and converting consumers to loyal customers. I have over 13 years of experience in the adtech and agency space, working with Fortune 500 companies across multiple industries and channels. My core competencies include building cloud-based data infrastructure, developing and deploying automated predictive models, creating standardized Python repositories, and analyzing data in Jupyter Notebooks and Snowflake. I have a SAS Certificate in Business Intelligence and Analytics, and I am proficient in Python and SQL. I am passionate about delivering innovative and impactful solutions that drive measurable business growth and value for our clients and partners.

Jourdan Mission

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Hello! I’m Jourdan Mission, a product leader passionate about solving complex challenges and fueling global progress in technology, business, and human connection. I guide teams to turn ambitious ideas into products that delight consumers and shape the future of business. I thrive in uncharted territory, building solutions and systems that didn’t exist before. From developing FX’s first augmented reality app, to designing a custom content management system that became a new revenue stream for Quantasy, I solve problems with new, impactful products. WHAT DRIVES ME I believe collaboration and genuine problem-solving fuel global progress. From creating tools that empower employees, systems that simplify work, or products that bring joy to consumers, my goal is to build solutions for the benefit of all. MY APPROACH I believe systems are the backbone of scalable success. My process begins with analyzing the problem and mapping out a strategy, ensuring clarity for all stakeholders. From there, I establish systems that streamline workflows, guide teams, and lay the foundation for long-term growth. Each solution is designed to adapt, scale, and integrate seamlessly, transforming challenges into opportunities for sustainable innovation. CORE VALUES Accountability: Leadership is about owning decisions, establishing clear expectations, and communicating with transparency—absolutely foundational to team success. Empathy: True leadership respects the whole person. By understanding individual backgrounds and strengths, I aim to create spaces where team members thrive, feel confident contributing their voice, and are empowered to take creative risks. Growth: I continually challenge myself with new technologies, ambitious projects, and complex problems. Personal growth allows me to bring fresh insights to my profession and create solutions that grow with the needs of the business. WHAT’S ON MY MIND FOR THE FUTURE Today’s digital ecosystem changes moment by moment as businesses adapt to stay competitive in their markets. I’m focused on creating systems and solutions that prioritize customer experience while balancing business sustainability and growth. I’m always open for a conversation—please connect!

Gabe Marcial Torres, MBA

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I'm an accomplished HR professional with a proven track record of driving global talent strategies, operational excellence, and innovative solutions. With over a decade of experience spanning HR operations, talent acquisition, and administrative leadership, I've had the privilege of guiding organizational growth in dynamic industries. My expertise includes establishing international entities, developing compensation frameworks, and championing DEI initiatives. I excel at navigating complex challenges, from legal compliance and vendor partnerships to employee mobility and workforce analytics. A strategic thinker and problem solver, I’m passionate about fostering inclusive cultures, enhancing operational efficiency, and empowering teams to thrive. Whether it’s launching new offices in international markets or streamlining processes for optimal performance, I’m dedicated to creating meaningful impact at every level. When I’m not immersed in my professional pursuits, I enjoy exploring innovative technologies, building creative projects, and connecting with like-minded professionals who share my commitment to excellence and growth. Want to learn more about me? Listen to this AI podcast about my background! ---> https://tinyurl.com/GabeMar

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MARKETING & MEDIA STRATEGY (TRADITIONAL AND DIGITAL)/ GROWTH MARKETING / USER ACQUISITION Extensive experience in developing highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition and expand brand awareness for DTC and retail services. Strong analytical skills including forecasting, determining ROI/CPA goals with a proven history of exceeding brand KPIs. Effectively collaborates with cross-functional teams, agencies and publishers to drive marketing results. Experience across multiple verticals: healthcare, auto, travel, insurance, financial, QSR, CPG, entertainment, and tech. Core Focus/Skills: User Acquisition DTC and ECom experience Brand and Performance marketing and media Linear (Offline) and Digital Media Strategy Search Engine Marketing & Optimization -SEM/SEO Paid Social Media Mobile/App Marketing Programmatic/DMP/Digital tech evaluation Multi-Touch Digital Attribution- MTA Digital Analytics/Measurement A/B testing & optimization Email platforms- Klaviyo

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Seasoned business development specialist with a long standing list of accomplishments as Director of Digital Media Sales, National Account Executive and Manager of Programmatic Business Development. As a solutions based advertising professional I efficiently identify relevant revenue targets and create strategies to develop and close business. I have extensive knowledge in Mobile/Digital/CTV, Programmatic RTB/PMP, SaaS, PaaS, Contextual Targeting, Audience Targeting, and Data/Analytics. Throughout my career I have worked with Horizon, Adobe, EssenceMediacom, Adform, Havas, Spectrum, DV 360, Kiosk, Goodway Group, Hearst, Publicis, The Trade Desk, Dentsu and a host of others.

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I believe that creativity is the most powerful force in business, a conviction with proven results throughout my career in both client side and agency leadership roles. My portfolio spans startups to Fortune 500, across CPG, luxury, fashion, financial services, travel, beverages, consumer electronics, retail, QSR restaurants, and other B2C and B2B, with deep international experience. My passion lies in building high performing teams that find themselves motivated, energized and more creative - the kind that moves mountains while having fun. I focus on leveraging cultural moments and consumer insights gleaned from data to elevate brand affinity and engagement. I’m proficient in brand strategy and storytelling, award-winning creative content, product commercialization and go-to-market plans, omnichannel advertising campaigns, and strategic brand partnerships. Making effective work that creates memorable new brands, launches successful new products, and repositions brands that have lost relevance. Keeping at the edge of innovation, I'm also enthusiastic about exploring generative AI in creative advertising and marketing, actively advocating for its use to boost marketing effectiveness. Some career highlights: • Developed award-winning creative for brands such as McDonald’s, CMAB, and Potbelly Sandwich Works, in addition to winning the Leo Intel Award at Leo Burnett (the agency’s top accolade for strategic excellence). • As Director of International Marketing for Subway, turned around negative sales and share trends in multiple countries by repositioning the brand, hiring the right agencies, and implementing an award-winning campaign and media strategy. • Directed the global launch of Mondelēz International's belVita Breakfast Biscuits while at Crispin Porter + Bogusky (CP+B), successfully boosting Mondelēz's market presence in the breakfast category. • Grew Leo Burnett’s global relationship and revenue with McDonald’s to cover 72% of restaurants, securing account wins in 4 new countries, re-launching Ronald McDonald, and leading the agency to win the 2012 Effie Award for "world's top brand for marketing effectiveness." • Drove 150% growth in organic revenue for Anheuser-Busch brands at HAVAS while repositioning the Michelob brand, growing volume by +18.2% and winning the Michelob Ultra account without a review based on great work and relationships. • Led the award-winning "Happy Cows" ad campaign for CMAB while at Deutsch and expanded the account from regional to national while developing one of the “19 Best Super Bowl Commercials of All Time”.

Carol Issadore (Ip)

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I'm an IC designer with 8+ years of experience. I have an affinity for working with and leading passionate individuals to push the boundaries of design while creating user-centered experiences. I am equally comfortable in UX, user research, and thinking strategically as I am being more qualitative, brand-focused, and expressive. ✺ Visual ✺ Strategy ✺ Product ✺ UX ✺ Interactive ✺ Systems