I have a wide experience both in the areas of marketing, entrepreneurship and project management. I started with responsibility projects at Cárnicas González (quite an experience) and really at GAES as Director of Advertising and Sponsorship for 5 years; Currently the brand awareness is very high; But in 2000, when I landed, practically no one knew her. Since 2017 I started a new project that absorbs me but motivates me in equal parts ... PLAY THE GAME. An agency with the purpose of: (re)connecting young audiences with traditional brands; Video games are a great touchpoint of the new generation, but not only that, we also help brands with influencers, new musical styles, VR-AR, AI, other communities such as manga and new trends that emerge. We have worked on more than 400 projects with more than 60 big brands such as NIKE, BURGER KING, DANONE, HBO, UNIVERSAL PICTURES, VW, VISA, among others. I continue to be an advisory with LA LÍNEA, a BTL agency, with a portfolio of very interesting projects carried out for clients of all sizes. Not all are successes, I have also been unable to raise other projects, such as Exclusive Tourist ... But this is the business world; however what I learned was a real Master. I am also a sporadic teacher for business schools specialized in that connection between Alphas, GenZ and Millennials. Importan:t I am not at all interested in AI agents who want to sell leads (but call it collaboration), scale my business to 7 figures and those who have been impressed by my profile. 0 business possibilities with me.