
I have a wide experience both in the areas of marketing, entrepreneurship and project management. I started with responsibility projects at Cárnicas González (quite an experience) and really at GAES as Director of Advertising and Sponsorship for 5 years; Currently the brand awareness is very high; But in 2000, when I landed, practically no one knew her. Since 2017 I started a new project that absorbs me but motivates me in equal parts ... PLAY THE GAME. An agency with the purpose of: (re)connecting young audiences with traditional brands; Video games are a great touchpoint of the new generation, but not only that, we also help brands with influencers, new musical styles, VR-AR, AI, other communities such as manga and new trends that emerge. We have worked on more than 400 projects with more than 60 big brands such as NIKE, BURGER KING, DANONE, HBO, UNIVERSAL PICTURES, VW, VISA, among others. I continue to be an advisory with LA LÍNEA, a BTL agency, with a portfolio of very interesting projects carried out for clients of all sizes. Not all are successes, I have also been unable to raise other projects, such as Exclusive Tourist ... But this is the business world; however what I learned was a real Master. I am also a sporadic teacher for business schools specialized in that connection between Alphas, GenZ and Millennials. Importan:t I am not at all interested in AI agents who want to sell leads (but call it collaboration), scale my business to 7 figures and those who have been impressed by my profile. 0 business possibilities with me.
enquire.ai
udima.es
esade.edu
iab.com
clex.io
Key Biscayne, Florida, United States
Founder and CEO
Play the Game Agency
• www.linkedin.com/company/play-the-game-agency
Dec 2016 - Present
Miami, Florida, United States
Esports consultant
Enquire
• www.linkedin.com/company/enquire-ai
Feb 2021 - Present
New York, United States
Founder
La Línea Publicidad
• www.linkedin.com/company/lalineapublicidad
Dec 2006 - Present
Barcelona Area, Spain
Lecturer
IAB
• www.linkedin.com/company/iab
Mar 2022 - Present
Spain
University Lecturer
Udima Universidad a Distancia de Madrid
• www.linkedin.com/company/universidad-udima
Oct 2018 - Present
Associate Professor
Esade
• www.linkedin.com/company/esade
Oct 2019 - Oct 2021
Spain
Mentor
TruckerWall
• www.linkedin.com/company/truckerwall
Jul 2018 - Sep 2018
San Francisco Bay Area
Mentor
Cooperstown
Jul 2018 - Sep 2018
San Francisco Bay Area
Director de cuentas
STRIKE - FACTORIA DE IDEAS
Sep 2006 - Dec 2006
Barcelona Area, Spain
Investigador de mercados
Carnicas González
Jan 1999 - Dec 2000
Terrassa, Barcelona, España