🎸Mission-Focused Product Marketing & GTM Strategist | Bridging Products & People Through Data-Driven Messaging | SaaS Expert | AI Prompt Engineer | Ex-Meta | Musician

As Senior Director of Product Marketing at Ministry Brands, I leverage my comprehensive product marketing expertise to drive business results while advancing our mission of empowering purpose-driven organizations through digital transformation. Reporting to the SVP of Marketing, I build strategic programs that transform complex payment technologies into compelling value propositions that resonate with faith-based and nonprofit communities. MY STRENGTHS ✅ Full-Stack Marketing Leader, orchestrating end-to-end marketing strategies from positioning and messaging to sales enablement and customer success ✅ Cross-Industry expertise, applying versatile product marketing principles across varied sectors including SaaS, consumer technology, and digital transformation ✅ Strategic Business Partner who connects cross-functional teams to develop messaging that consistently outperforms expectations and drives measurable results ✅ Go-to-Market Champion, architecting comprehensive launch strategies that accelerate adoption, revenue growth, and market expansion PROVEN TRACK RECORD 💙 At Meta: Earned "Redefines" performance rating for spearheading their first and largest internal self-identification campaign 💜 At AudioEye: Optimized website conversion strategy through refined positioning, achieving 52% demo-to-meeting conversion rate (+10pp) and 33% increase in scheduled meetings 🧡 At Thryv: Optimized relationships between Marketing and Operations teams, increasing efficiency by 25% DIVERSE IMPACT - IT MATTERS! With 10+ years of experience building and marketing transformative products, I excel at translating technical innovations into market-leading solutions. My background in accessibility (17+ years as an advocate) represents just one dimension of my product marketing expertise that spans positioning, messaging, competitive analysis, and sales enablement. WHO I AM OUTSIDE WORK: Passionate about the goth subculture 🖤, creating music, gaming, literature, and volunteering for social causes. ENFJ-T Personality Profile, Servant Leadership Style 📲 Open to discussing senior leadership opportunities in product marketing across mission-driven diverse industries and markets.