As a Media Director at rygr, I lead the development, execution, and analysis of paid media strategies across digital and traditional channels for clients in the outdoor, travel, and lifestyle industries. With over 8 years of marketing experience, I have a proven track record of exceeding client goals and delivering measurable results throughout the full funnel customer journey. I have extensive expertise in e-commerce, product marketing, and marketing management, as well as certifications in AdWords and Google Ads Search. I also have strong leadership skills, having managed cross-functional teams including SEM, creative, SEO, affiliate, PR, organic social, influencer, analytics, and CRM. Additionally, I have trained and mentored over 15 co-workers and fostered a collaborative and innovative work environment. My mission is to help brands connect with their audiences and grow their businesses through effective and efficient media campaigns.