Backbone Media - Outdoor Marketing Agency | Icebreaker

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Backbone Media - Outdoor Marketing Agency | Icebreaker

Backbone Media - Outdoor Marketing Agency

Backbone Media - Outdoor Marketing Agency

The nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, and social media

6 members

Contact info

Link

backbonemedia.net

Members

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Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman benefit from almost 15 years of strategic growth marketing expertise, with a focus on optimizing paid media revenue and integrating marketing efforts across paid channels. By leveraging advanced analytics techniques such as MMM, MTA, and Brand Lift studies, the team successfully quantifies the impact of brand media on e-commerce and omni-channel performance, ensuring data-driven investment strategies. Prior experience at The North Face contributed to the development of campaigns that enhanced mid-funnel product consideration and increased purchase intent by 25%, showcasing a unique ability to balance brand storytelling with performance metrics. Passionate about servant leadership, the focus remains on fostering team growth and driving sustainable business outcomes through innovative marketing approaches.

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Co-founder and CEO at Bridge

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Hi, I’m Erik Wardell (he/him). I am a Licensed Professional Counselor Candidate (LPCC). I have a master’s degree in clinical mental health counseling and training in mindfulness, Acceptance & Commitment Therapy (ACT), Cognitive Behavioral Therapy (CBT), and grief and loss counseling.

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As a Media Director at rygr, I lead the development, execution, and analysis of paid media strategies across digital and traditional channels for clients in the outdoor, travel, and lifestyle industries. With over 8 years of marketing experience, I have a proven track record of exceeding client goals and delivering measurable results throughout the full funnel customer journey. I have extensive expertise in e-commerce, product marketing, and marketing management, as well as certifications in AdWords and Google Ads Search. I also have strong leadership skills, having managed cross-functional teams including SEM, creative, SEO, affiliate, PR, organic social, influencer, analytics, and CRM. Additionally, I have trained and mentored over 15 co-workers and fostered a collaborative and innovative work environment. My mission is to help brands connect with their audiences and grow their businesses through effective and efficient media campaigns.

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