
Global Media & Marketing Leader | Digital Strategist | Performance Marketer | Human-centric Operational & Transformation Leader | Mum of 2 | Curious Culture Enthusiast | DEI champion
šš¾I'm an independent Media, Marketing and Digital Specialist, currently roaming free in the field as a Fractional Marketing Executive. What I do: I work with brand and marketing teams to craft and execute strategies that help to deliver growth, and elevate market presence through creative campaigns and data-driven insights. How I do it: My approach is human-centric, in that I lean into the ways we work, as much as the work itself. As a student of Agile and first-hand project management experience, I value the importance of a work culture embedded in trust and collective excellence. šI have worked with a diverse, cross-section of people throughout my career for almost 20 years in marketing, media agency and client-side roles. Across Local, Regional and Global brand teams, from the UK š¬š§ to Indonesia š®š© and Singapore šøš¬, I have always championed the value of understanding PEOPLE and CULTURE. I am passionate about and a firm believer that (especially in media and advertising) the people BEHIND the work are as important as the work itself. I am devoted to and thrive when I can help empower people to show up as the best version of themselves at work. The results are incredibly rewarding in a human-sense, but also happen to make a lot of business-sense. To date, I can point to these 3 key areas of expertise (that I'm most proud of): ā”ļø1. Effective Team leader/ Project Manager: I help teams navigate and effectively execute from strategy to executing comms and engaging media with consumers. This is by far NOT a one-person task. It requires careful and intricate orchestration of PEOPLE and their skills across multiple disciplines. Much like a conductor...or a Football manager, I am driven by the responsibility of leading teams empathetically, to deliver their respective roles. ā”ļø2. Creating and managing process for operational excellence: As a Performance Marketer, training in Digital media, I learnt about the value of rigour and experimentation. I enjoy applying these principles of work to help us drive continuous improvement. ā”ļø3. Mentoring: I enjoy empowering people to show up confidently, recognising a sense of achievement and value in their jobs. I encourage people to pay attention to their mental and physical well-being in the workplace, normalising a culture of balance and enforcing boundaries. If it's not already abundantly obvious by now, I like to talk a lot. I am ALWAYS up for a chat/ debate/ laugh about all things Culture, Future of Work and People. If you're like me, or interested to work with me, feel free to DM me here!
mindshareworld.com
phdmedia.com
maxusglobal.com
arenamedia.com
makerlab.com
asos.com
umww.com
Singapore
Client Strategy Lead
Maker Lab
ā¢Ā www.linkedin.com/company/wearemakerlab
Jul 2025 - Present
Moderator | Speaker | Mentor
Self-employed
Feb 2024 - Present
Singapore
Growth strategy, Marketing & Media Consultant (Fractional)
Self-employed
May 2024 - Aug 2025
Singapore
Global Integrated Comms Director
Mindshare
ā¢Ā www.linkedin.com/company/mindshare
Feb 2022 - Nov 2023
Singapore
Regional Performance Marketing Director & Digital Media Lead
UM Worldwide
ā¢Ā www.linkedin.com/company/um-ww
Mar 2020 - Feb 2022
Singapore
Digital Partner
Mindshare Indonesia
ā¢Ā www.linkedin.com/company/mindshare-indonesia
Apr 2015 - Mar 2020
Jakarta, Indonesia
Account Exec
Steak
Jan 2005 - Dec 2006
mpg.com
organic.com