Global Media & Marketing Leader | Digital Strategist | Performance Marketer | Human-centric Operational & Transformation Leader | Mum of 2 | Curious Culture Enthusiast | DEI champion

👋🏾I'm an independent Media, Marketing and Digital Specialist, currently roaming free in the field as a Fractional Marketing Executive. What I do: I work with brand and marketing teams to craft and execute strategies that help to deliver growth, and elevate market presence through creative campaigns and data-driven insights. How I do it: My approach is human-centric, in that I lean into the ways we work, as much as the work itself. As a student of Agile and first-hand project management experience, I value the importance of a work culture embedded in trust and collective excellence. 🌏I have worked with a diverse, cross-section of people throughout my career for almost 20 years in marketing, media agency and client-side roles. Across Local, Regional and Global brand teams, from the UK 🇬🇧 to Indonesia 🇮🇩 and Singapore 🇸🇬, I have always championed the value of understanding PEOPLE and CULTURE. I am passionate about and a firm believer that (especially in media and advertising) the people BEHIND the work are as important as the work itself. I am devoted to and thrive when I can help empower people to show up as the best version of themselves at work. The results are incredibly rewarding in a human-sense, but also happen to make a lot of business-sense. To date, I can point to these 3 key areas of expertise (that I'm most proud of): ➡️1. Effective Team leader/ Project Manager: I help teams navigate and effectively execute from strategy to executing comms and engaging media with consumers. This is by far NOT a one-person task. It requires careful and intricate orchestration of PEOPLE and their skills across multiple disciplines. Much like a conductor...or a Football manager, I am driven by the responsibility of leading teams empathetically, to deliver their respective roles. ➡️2. Creating and managing process for operational excellence: As a Performance Marketer, training in Digital media, I learnt about the value of rigour and experimentation. I enjoy applying these principles of work to help us drive continuous improvement. ➡️3. Mentoring: I enjoy empowering people to show up confidently, recognising a sense of achievement and value in their jobs. I encourage people to pay attention to their mental and physical well-being in the workplace, normalising a culture of balance and enforcing boundaries. If it's not already abundantly obvious by now, I like to talk a lot. I am ALWAYS up for a chat/ debate/ laugh about all things Culture, Future of Work and People. If you're like me, or interested to work with me, feel free to DM me here!