Company Info for mpg.com | IcebreakerMembers
Hi, I'm Natan Cohen...and yes, I am a #girldad
I am also a high-energy, collaborative, results-driven marketer with a passion for building high performing teams. With a leadership style that focuses on motivating and empowering my teams, I typically drive outsized impact for all stakeholders through a consumer-centric approach to the customer journey.
With a reputation for bringing passion and curiosity to each and every project, I have been able to cultivate success by championing internal and external partners alike. I thrive on bringing order to chaos, collaboration to silos, and humanity above all.
In business practice, I bring a test-and-learn approach to solving business challenges, helping brands understand what drives their business and how we can create predictable levers to accelerate that growth.
I live in Teaneck, NJ with my wife, Dena and our three daughters. I am an avid (read: addicted) sports fan - I host a D3 hoops podcast, coach/ref youth sports, run a March Madness pool for nearly 25 years and played D3 basketball for Yeshiva University.
Natan Cohen
natan.m.cohen@gmail.com
551-204-6858
Areas of Expertise: Brand / Media Strategy, Integrated Marketing, Demand Generation, Account-Based Marketing (ABM), Trigger-Based/Lifecycle Marketing, Agency Management, Sales Enablement (CRM / Marketing Programs), HCP, Data-Driven & Programmatic Marketing, Social Media, Sponsorship Strategy & Activation
Industries: Financial Services, Pharma, Insurance, Telecom, QSR, Auto, Luxury, DTC, Retail, Travel, Hospitality, CPG, Non-Profit Possible rewritten summary:
With over 15 years of experience in the digital media industry, I am a seasoned sales leader and adtech expert who is passionate about building and growing agencies and their business.
As the Chief Sales Officer at Pathlabs, I oversee the sales operations and strategy for one of the leading performance-based paid advertising platforms in the market. I work with a talented and diverse team of sales professionals who deliver exceptional results for our clients across various verticals and channels.
My core competencies include developing and executing effective digital strategies, managing and optimizing integrated media campaigns, and cultivating strong relationships with key stakeholders and partners. I leverage my deep insights and knowledge of the adtech landscape to help our clients achieve their marketing and business goals, while also driving growth and performance for Pathlabs.
I am always looking for new opportunities and challenges to expand my skills, learn from others, and contribute to the success of the industry. I value collaboration, innovation, and excellence, and I strive to uphold these values in everything I do. 
