
Experienced marketing, brand and digital expert with a proven track record of building brands and delivering experiences that result in customer growth, retention, loyalty and revenue. Data driven, action oriented & future focused, with a passion for innovation leveraging emerging technologies that challenge the status quo. Multi-lingual with global perspective and business acumen. Brand experience includes B2B and B2C - Target, Skype, Microsoft, CVS, Unilever, L'Oreal, Estee Lauder, Timex, Bottega Veneta, Zegna, Pfizer... Specialties: Marketing, Advertising, Performance Marketing, CRM, E-commerce, Brand Positioning, PR, Integrated Campaigns, Analytics, Social media, Branded Content, Web development, Digital Trends, Audience Engagement, Acquisition, Retention (Loyalty)
nyu.edu
wecommunications.com
pfizer.com
elcompanies.com
ecosmeticworld.com
enginegroup.com
loreal.com
hnw.com
New York, New York, United States
Chief Customer Officer
The Vitamin Shoppe
• www.linkedin.com/company/the-vitamin-shoppe
Jun 2023 - Present
Vice President, GM, Marketing
The Vitamin Shoppe
• www.linkedin.com/company/the-vitamin-shoppe
Dec 2017 - Jun 2023
Managing Consultant
Guglielmetti & Sieger LLC
• www.linkedin.com/company/guglielmetti-sieger-llc
Feb 2016 - Present
Greater New York City Area
Adjunct Instructor Integrated and Digital Marketing
New York University
• www.linkedin.com/company/new-york-university
Jul 2017 - Jan 2020
Greater New York City Area
Co Founder
Jyst: Relationship Advice App
• www.linkedin.com/company/jyst
Jan 2016 - Dec 2019
Greater New York City Area
Board of Directors Member
NAWBO NYC
• www.linkedin.com/company/nawbo-nyc
Dec 2017 - Jul 2019
Greater New York City Area