Company Info for enginegroup.com | IcebreakerMembers
Strategic marketing executive with 15+ years of experience driving marketing campaigns, increasing sales, and implementing brand promotion and data-driven strategies for the world’s most prestigious brands and top influencers. Worked in marketing & advertising, advanced TV strategy & go-to-market activation, information technology, entertainment, and tech startups. Multifaceted visionary with savvy business acumen to develop and articulate brand identity across traditional, online, and social media channels. Fluent in Spanish. Avid golfer, guitarist, painter, and traveler (48 countries and counting).
Event Production / Panels:
✈ Omnicom Media Group Advanced TV Roadshow (2018, 2019, 2020)
✈ Coca-Cola Global Summit, Los Angeles (2014)
✈ Consumer Electronics Show (CES) Convention Show Tour Guide for 50 Publicis Clients (2014)
✈ Publicis Client Valleywood Summit, London (2014)
Specialties:
▪ Multiplatform Marketing
▪ Branded Entertainment
▪ KPI-Based Measurement
▪ Program Promotion
▪ Data-Driven Marketing
▪ Product Marketing
▪ Talent Partnership
▪ Brand Identity
▪ Sales Acceleration
▪ Innovation & Creativity
MS Office, PowerPoint, Excel, Google Workspace, Google Slides, Google Analytics, Facebook Ads, Google Ads, Hubspot, Wix, Canva, Loom, Notion, EasyRetro, Linear.app, Slack, Discord, Beautiful.ai 
Experienced marketing, brand and digital expert with a proven track record of building brands and delivering experiences that result in customer growth, retention, loyalty and revenue. Data driven, action oriented & future focused, with a passion for innovation leveraging emerging technologies that challenge the status quo.
Multi-lingual with global perspective and business acumen. Brand experience includes B2B and B2C - Target, Skype, Microsoft, CVS, Unilever, L'Oreal, Estee Lauder, Timex, Bottega Veneta, Zegna, Pfizer...
Specialties: Marketing, Advertising, Performance Marketing, CRM, E-commerce, Brand Positioning, PR, Integrated Campaigns, Analytics, Social media, Branded Content, Web development, Digital Trends, Audience Engagement, Acquisition, Retention (Loyalty) **Host of the Next Big Thing podcast**
I'm Lauren. I'm a B2B marketer, speaker and educator, I help brands with AI and emerging tech to win in the next internet.
I'm a brand marketer, public speaker and community builder; having led Meta's #SheMeansBusiness program for EMEA and now leading B2B marketing in the UK for Amazon Ads.
In early 2017 I launched Power Suit Social, a community and podcast which aims to keep creativity commercially viable. On maternity leave I brought together my love for tech and community by launching Women of Web3, connecting women in the next iteration of the internet - and now we are Next Big Thing.
PODCAST HOST:
Next Big Thing podcast:
https://podcasts.apple.com/gb/podcast/next-big-thing-with-lauren-ingram/id1614087620
AWARDS:
Winner 2022: Creativepool Creative Leader of the Year
Highly Commended 2022: Women in Marketing, Innovation Marketer of the Year
Winner 2023: WACL Talent Award
Winner 2024: InspiringFifty top 50 women in tech
Shortlist 2024: Digital Women - Podcast of the Year 2024
LinkedIn Creator Programme UK 2022
AWARDS JUDGE:
Lovie Awards 2020-present
Webby Awards 2020-present
British Podcast Awards 2024
SPEAKING EXPERIENCE:
It's Nice That, The Guardian, AllBright, VaynerMedia, General Assembly, Meta, IAG, London Tech Week, MRM McCann, Chanel, Cartier, AWS, Lululemon, TEDx and more.
WRITING EXPERIENCE:
Titles including The Guardian, TechCrunch, VICE, and The Drum 
