
Growing Digital Adoption by Improving Usability and Fostering User Loyalty
Leverage my user centered design approach to contribute to the success of your organization. I solve a variety of complex business and brand experience problems through understanding user needs and constantly seeking iterative improvements through studying audience behavior. I design digital and physical user experiences, apps and drive user action. My work reaches across creative direction to user experience design. UX Specialities: - User and audience needs aware in responsive websites, mobile, interactive kiosks, product design, wireframes to launch - Strive at defining clear creative goals from complex business requirements in UX / User Experience Design, UI / User Interface design - Define personas, user flows, use cases in written and presentation form - Feedback and team focused, conducting usability testing, A/B testing, user interviews, implementing insights from focus groups and surveys - Technical deep knowledge of design tools, Adobe Creative Suite, Figma, XD, Invision, Sketch - Managing teams, nurturing career paths for junior coworkers, teaching mentoring interns - Experience with managing time in deadline driven and agile, iterative project environments - Ability to balance business goals and user needs in the development of project briefs, and collaborating with developers and engineers on the production of software and interactive • Knowledge of design thinking, visual communication, inclusivity and diversity in users Creative Direction: - Team leadership - Experiential and environmental graphic design - Conceptual skills developing brand activations, campaigns and leveraging technology - Study and understand the user experience habits and their needs - Television, storyboarding, video, motion and animation - Inventing digital products from conception, design and to engineer hand off My experience over 15 years has evolved from art direction and graphic design across omnichannel marketing channels to creative direction across experiential and user experience platforms. Industry experience ranges from service industry: entertainment, sports, media, and hospitality to retail sectors: automotive, industrial, consumer goods. Clients I serve include Fortune 50 and blue chip corporations to small businesses and entrepreneurs all with a unique story that needs to be told.
Greater Orlando
User Experience Strategy Consultant | Tech, E-Commerce, B2B/B2C, Enterprise
Morse Communication Design LLC
• www.linkedin.com/company/morse-communication-design
• Full-time
Jan 2021 - Present
Greater Orlando, Florida, United States
Head of User Experience
Clearview Geographic LLC
• www.linkedin.com/company/clearview-geographic
• Contract
Jan 2024 - Mar 2025
DeLand, Florida, United States
Product Design Consultant
Mosaic Diagnostics
• www.linkedin.com/company/mosaicdiagnostics-llc
• Contract
Sep 2022 - Sep 2023
Kansas City, Missouri, United States
UX Creative Director
Geopoint Data
• www.linkedin.com/company/geopoint-data
• Contract
Aug 2020 - Aug 2021
Scottsdale, Arizona, United States
Experiential Creative Director
Fuseideas
• www.linkedin.com/company/fuseideas
• Contract
Jan 2019 - Apr 2020
Boston, Massachusetts, United States
App Designer, Product Designer
Freelance
• Freelance
Jan 2010 - Jan 2013
Buffalo/Niagara, New York Area