Growing Digital Adoption by Improving Usability and Fostering User Loyalty

Leverage my user centered design approach to contribute to the success of your organization. I solve a variety of complex business and brand experience problems through understanding user needs and constantly seeking iterative improvements through studying audience behavior. I design digital and physical user experiences, apps and drive user action. My work reaches across creative direction to user experience design. UX Specialities: - User and audience needs aware in responsive websites, mobile, interactive kiosks, product design, wireframes to launch - Strive at defining clear creative goals from complex business requirements in UX / User Experience Design, UI / User Interface design - Define personas, user flows, use cases in written and presentation form - Feedback and team focused, conducting usability testing, A/B testing, user interviews, implementing insights from focus groups and surveys - Technical deep knowledge of design tools, Adobe Creative Suite, Figma, XD, Invision, Sketch - Managing teams, nurturing career paths for junior coworkers, teaching mentoring interns - Experience with managing time in deadline driven and agile, iterative project environments - Ability to balance business goals and user needs in the development of project briefs, and collaborating with developers and engineers on the production of software and interactive • Knowledge of design thinking, visual communication, inclusivity and diversity in users Creative Direction: - Team leadership - Experiential and environmental graphic design - Conceptual skills developing brand activations, campaigns and leveraging technology - Study and understand the user experience habits and their needs - Television, storyboarding, video, motion and animation - Inventing digital products from conception, design and to engineer hand off My experience over 15 years has evolved from art direction and graphic design across omnichannel marketing channels to creative direction across experiential and user experience platforms. Industry experience ranges from service industry: entertainment, sports, media, and hospitality to retail sectors: automotive, industrial, consumer goods. Clients I serve include Fortune 50 and blue chip corporations to small businesses and entrepreneurs all with a unique story that needs to be told.