
With over twenty years of experience, I’ve gained a wealth and breadth of knowledge in the Broadcasting, Financial Services, Investment Banking, Consumer Products and Tourism, across Asia Pacific, Europe and US markets. As a skilled communicator, with a passion for creating purpose-driven and engaging brand campaigns enabling growth in B2B and B2C sales, as well as innovation and change initiatives, I have extensive experience in the development and delivery of solution based, winning propositions for both internal and external stakeholders. I’m dedicated to researching, developing and managing strategic partnerships, marketing strategies, branding and PR campaigns, to give a greater market presence and prominence. Working within blue chip organisations, I have a passion to drive innovation through integrated and impactful communication solutions, in order to support business objectives, grow new brands and increase sales. Working with Board Members, ExCo’s, senior stakeholders and C-Suite customers, from small to medium enterprises to global corporates in various sectors in the UK and internationally, I’m dedicated to creating and delivering world-class customer communication and experience programs, marketing and brand strategies, loyalty and customer retention incentives, and research and innovation projects. With the ability to digest and understand business blockers in many sectors and design, deliver and manage solution based results, and building teams within teams to work in a collaborative manner to implement solutions to problems. I’m a highly experienced speaker and knowledge-sharer at industry conferences, awards ceremonies, round tables and plenary sessions, in a plethora of corporate sectors world-wide. I also create and host senior stakeholder and c-suite targeted networking events.
hsbc.com
puttingdatatowork.com
lloydsbankinggroup.com
ac.uk
natwest.com
virgin.com
santandercib.com
London, England, United Kingdom
Director, Client & Industry Strategy
Beyond
• www.linkedin.com/company/beyondpdtw
May 2023 - Sep 2025
Colombo, Western Province, Sri Lanka
Chief Commercial Officer
Beyond
• www.linkedin.com/company/beyondpdtw
Nov 2022 - May 2023
London Area, United Kingdom
Chief Marketing Officer
NatWest Commercial and Institutional
• www.linkedin.com/company/natwest-commercial-and-institutional
May 2023 - Jun 2024
London Area, United Kingdom
Vice President, International Marketing & Loyalty (Virgin Voyages)
Virgin
• www.linkedin.com/company/virgin
Jan 2022 - Nov 2022
Miami, Florida, United States
Director of Experience / Lifecycle Strategy
Virgin
• www.linkedin.com/company/virgin
Feb 2019 - Feb 2022
London, United Kingdom
Non Executive Director / Board Member
Bloomsbury Festival
• www.linkedin.com/company/bloomsbury-festival
Sep 2016 - Mar 2020
London, United Kingdom
Producer, Marketing Events & Television
Tasting Australia & Consuming Passions
Jan 1997 - Dec 1999
Perth, Australia