
My career is all about building great consumer products and changing the way we shop. I have done this for some of the most innovative consumer electronics brands and worked with the biggest retailers and marketplaces around the world. My domain expertise spans across Product Management, Business Operations and Consumer Marketing. There are 3 concepts that are tightly woven into the texture of my career: 1. Builder: I have had the chance of building and expanding the digital footprint of some of the most iconic brands: Apple, eBay, AOL, Roku, Jawbone. Big global companies and scale-ups in hyper-growth mode. Like taking Apple’s Online business to China, Russia and Turkey or building Jawbone’s DTC business from scratch… or rebuilding Roku’s Marketing organization into a full-stack Marketing power house. 2. Growth Generalist: Growth comes in many shapes and forms. I have managed growth along the entire product and customer lifecycle - from product and brand awareness, user/account growth, sales & revenue, profitability, market share, traffic, clicks, product & feature adoption, CSAT, customer lifetime value to churn reduction… Growth is all about connecting the dots and leveraging the right data to create customer delight. 3. Lifelong learner: I gravitate towards roles that come with a stretch goal - repeatedly signing up for something that I have never done before. Like taking a brand / business global, or launching a $30M ad campaign or building the backend for offering same-day delivery to compete with Amazon. That feeds my curiosity and keeps me motivated. Someone once coined me a middle-brain person, who equally excels at using right and left brain for creative and analytical thinking. I enjoy jobs that give me the opportunity to put my entire brain to work. I thrive in fast-paced, cross-functional environments, both in start-up & matrixed corporate settings. I am known for my strategic thought leadership w/ execution horsepower. I have built and managed high-performing teams of up to 100 people across geographies and timezones. People say I am a great leader, mentor and coach because I lead with my brain and heart. Key Skills: General Management Vision & Strategy Consumer Marketing Marketing Communications Brand Development Advertising & Media Planning Market Research / Customer Insights & Analytics Go-to-Market & International Expansion P&L Responsibility Strategic Partnerships Retail - DTC / Wholesale / Marketplaces Retail Supply Chain, Fulfillment & Logistics Pricing & Monetization ** Languages: English, German, Spanish, French
squadra.team
sidebar.com
apple.com
weareroku.com
jawbone.com
ebayinc.com
Palo Alto, California, United States
Mentor
Squadra
• www.linkedin.com/company/teamsquadra
Feb 2024 - Present
Founding Member
Sidebar
• www.linkedin.com/company/teamsidebar
Nov 2023 - May 2024
VP Growth Marketing (Devices)
Roku Inc.
• www.linkedin.com/company/roku
Nov 2019 - Mar 2024
San Francisco Bay Area
Director, Digital Channel Strategy & Partnerships
Apple
• www.linkedin.com/company/apple
May 2017 - Jul 2019
San Francisco Bay Area
Director, WW Retail Online Operations
Apple
• www.linkedin.com/company/apple
Apr 2015 - May 2017
San Francisco Bay Area
VP Global eCommerce
Jawbone
• www.linkedin.com/company/jawbone
May 2013 - Apr 2015
San Francisco Bay Area
Director International Product
eBay Inc
Jan 2007 - Dec 2008
San Francisco Bay Area
Head of Content & Data Management
Tadoro - Servolutions GmbH
Jan 2000 - Dec 2001
Berlin, Germany
Travel Content Strategist
berlin.de - Primus Online
Jan 1998 - Dec 2000
Berlin, Germany
Senior Program Manager
Tivola Electronic Publishing
Jan 1996 - Dec 1998
Berlin, Germany
Marketing Manager
EduMac
Jan 1994 - Dec 1996
Mexico City, Mexico