
Leadership | Sales & Business Development | Growth | Service Excellence | Commercial Operations | Board Advisory
Hands-on senior executive with a global track record in scaling businesses, driving revenue growth, and transforming customer experiences across the UK, Europe, and international markets. I thrive at the intersection of strategy, operational excellence, and people leadership—building high-performing teams and creating measurable impact. I an passionate about mentoring talent, supporting inclusion, and enabling organisations to thrive in complex, fast-moving markets. Board, NED & Advisory Experience Currently Chair of the West Ham Hammers Bond Company and member of the Fan Advisory Board, providing governance, stakeholder management, and strategic oversight. Experienced in NED, trustee and advisory roles in addition to mentoring programmes across multiple sectors - helping organisations and leaders navigate growth, change, and operational excellence. Core Strengths Strategic Leadership: Delivering business growth while optimising operational efficiency. Proven ability to align teams to strategy and inspire high performance. Revenue & Commercial Growth: Crafting go-to-market strategies, expanding market share, and driving top- and bottom-line results across diverse geographies. Sales & People Leadership: Building and mentoring high-performing teams, fostering accountability, collaboration, and customer-centric cultures. Change Management & Transformation: Leading complex organisational change, cultural transformation, and operational integration initiatives. Mentorship & Social Impact: Championing talent development, diversity, and inclusion initiatives to empower the next generation of leaders. Revenue Growth: Skilled in crafting and executing go-to-market strategies that deliver significant top-line and bottom-line improvements. Proven ability to grow product sales and ARR, expand market share, and build profitable business units. Sales Leadership: Demonstrated success in building and managing high-performing sales teams, fostering a culture of accountability and collaboration to exceed revenue targets. Change Management: A strong track record of leading change initiatives, including cultural transformation, operational overhauls, and strategic integrations.
steljes.com
rmplc.com
lutron.com
Ascot, England, United Kingdom
Sales Director – Europe
Absen
• www.linkedin.com/company/shenzhen-absen-optoelectronic-co--ltd
• Full-time
Jun 2025 - Present
London Area, United Kingdom
Managing Director
3Squared
• www.linkedin.com/company/velocitisolutions
• Full-time
Aug 2022 - Oct 2024
Sheffield, England, United Kingdom
Senior Business Consultant
The S&A Transform Group
• www.linkedin.com/company/the-s-a-group
• Contract
Nov 2021 - Jul 2022
London, England, United Kingdom
Director of Sales and Channel Operations, Europe and Africa
Lutron Electronics
• www.linkedin.com/company/lutron-electronics
• Full-time
Jan 2019 - Jun 2021
London, United Kingdom
Director of Sales Operations and Services - Europe and Africa
Lutron Electronics
• www.linkedin.com/company/lutron-electronics
• Full-time
May 2013 - Dec 2018
London, United Kingdom
Non Executive Director
Reivo Ltd
Jul 2009 - Aug 2014
Theale, England, United Kingdom