Ecommerce leader with 10+ years driving digital growth at GoPro, Cloud9, TRX, and beyond. I specialize in leveraging data-driven, customer-centric strategies to accelerate revenue, elevate digital experiences, and maximize customer lifetime value. With a proven track record of scaling brands and building online businesses, I bring deep expertise across D2C operations, technology, and marketing. I love collaborating with smart people in building creative solutions that deliver. Core expertise includes: ✔ Digital Operations & D2C: P&L management, merchandising strategy, site optimization, conversion and retention ✔ Growth & Acquisition: Omnichannel marketing, SEO/SEM, pricing strategy, promotional campaigns, go-to-market execution ✔ Data & Performance: KPI-driven analytics, A/B testing, funnel optimization, forecasting and budgeting ✔ Executional Excellence: Workflow efficiency, platform scalability, content strategy, localization, digital enablement ✔ Team & Collaboration: Leadership, mentorship, strategic partnerships, vendor management, cross-functional alignment Always eager to connect with fellow ecommerce professionals.