
Ecommerce leader with 10+ years driving digital growth at GoPro, Cloud9, TRX, and beyond. I specialize in leveraging data-driven, customer-centric strategies to accelerate revenue, elevate digital experiences, and maximize customer lifetime value. With a proven track record of scaling brands and building online businesses, I bring deep expertise across D2C operations, technology, and marketing. I love collaborating with smart people in building creative solutions that deliver. Core expertise includes: ✔ Digital Operations & D2C: P&L management, merchandising strategy, site optimization, conversion and retention ✔ Growth & Acquisition: Omnichannel marketing, SEO/SEM, pricing strategy, promotional campaigns, go-to-market execution ✔ Data & Performance: KPI-driven analytics, A/B testing, funnel optimization, forecasting and budgeting ✔ Executional Excellence: Workflow efficiency, platform scalability, content strategy, localization, digital enablement ✔ Team & Collaboration: Leadership, mentorship, strategic partnerships, vendor management, cross-functional alignment Always eager to connect with fellow ecommerce professionals.
trxtraining.com
cloud9.gg
gopro.com
drop.com
funplus.com
microsoft.com
San Francisco, California, United States
Director of Ecommerce
TRX Training
• www.linkedin.com/company/trx-training
• Full-time
Nov 2022 - Present
San Francisco Bay Area
Director of Ecommerce
Cloud9 Esports, Inc.
• www.linkedin.com/company/cloud9-esports
• Full-time
Jan 2022 - Sep 2022
Global Lead, Digital Merchandising
GoPro
• www.linkedin.com/company/gopro_3
• Full-time
Jun 2021 - Jan 2022
Senior Digital Merchandiser, Global
GoPro
• www.linkedin.com/company/gopro_3
Oct 2019 - Jun 2021
San Mateo
Category Manager
Drop
• www.linkedin.com/company/drop
Apr 2017 - Sep 2019
San Francisco Bay Area
Co-Founder
Go Sport-it
Apr 2015 - Apr 2017
San Francisco
Game Designer
FunPlus
• www.linkedin.com/company/funplus
Mar 2014 - Mar 2015
Associate Producer
Breaktime Studios
Sep 2013 - Feb 2014
Game Designer
Breaktime Studios
Sep 2012 - Sep 2013