
With a focused eye on accelerating growth, I am bringing over 20+ years of helping companies scale up businesses – of which the last 5 years I am acting as a General Manager for Israel and APAC. As part of my GM role at Applause, I'm responsible for growing all elements of the business for the Israel and APAC markets- o Leading the territory planning and GTM to revenue generation. o Implementing sales and account management best practices. o Making sure that the customer operations/delivery teams are set to succeed. o People retention and career development (+30 team) o As a member of the company leadership team, involved with company on going issues My main KPI’s and targets include – o Quarterly and Annual net growth subscription goals in new logos acquisition, whitespace penetration and global footprint expansion (mainly in SE Asia, China, Japan and India) o Net customer retention, gross margin targets and NPS goals for ensuring a solid ACV o Supporting the company's Go-to-market goals by shaping and transforming the local sales and delivery units as needed. Specialties- Business Leadership, Territory planning, High-touch SAAS enterprise software GTM, Partner/Alliance/Ecosystem strategy & management, Enterprise Marketing, Solution packaging and positioning
oracle.com
applause.com
matrix-globalservices.com
brdta.com
Herzliya, Tel Aviv District, Israel
Global Alliance Lead
Bright Data
• www.linkedin.com/company/bright-data
• Full-time
Jan 2025 - Present
Israel
VP APAC
Bright Data
• www.linkedin.com/company/bright-data
• Full-time
Feb 2023 - Jan 2025
Israel
VP & General Manager, Applause Israel & APAC
Applause
• www.linkedin.com/company/applause
Feb 2018 - Jan 2023
Herzelia, Israel
Member Board of Directors
Oxygen and Argon Works Ltd.
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Alliances and Partners, VP
nanorep
• www.linkedin.com/company/nanorep
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bannerplay
• www.linkedin.com/company/bannerplay-ltd-
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CEO
Ratio
Mar 2014 - Dec 2015
Israel
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B-PLAN
Jan 1992 - Jan 1998