
I’m an executive coach, facilitator, and media executive with 20+ years of experience helping brands, teams, and businesses grow, evolve, and thrive. I bring a unique blend of systems thinking and creativity — having led large-scale transformations, launched TV channels and streaming platforms, grown global franchises like Nickelodeon’s PAW Patrol and SpongeBob SquarePants, and built high-performing international teams across CIS, Baltics, and Europe. My passion is working with organizations and individuals navigating change — creating clarity, alignment, and momentum for growth. Alongside coaching and facilitation, I now consult businesses in areas where I’ve built deep expertise: business strategy, franchise development and marketing, business transformation, and unlocking synergies across complex organizations.
viacom.com
megafon.ru
paramount.com
Kazakhstan
Founder
Lumieres
• www.linkedin.com/company/lumieres
Apr 2023 - Present
Group Facilitator
Freelance
Apr 2022 - Present
Director, Transformation and Franchise Management
MTS Media
• Full-time
Feb 2024 - Apr 2025
Vice President, Kids, Benelux, Nordics & CIS | Brand Lead, Russia & CIS
Paramount
• www.linkedin.com/company/paramountco
Jun 2020 - Apr 2023
Vice President, Kids and Family. CEEIRCIS
Viacom
• www.linkedin.com/company/viacom
Jan 2019 - Jun 2020
Moscow, Russian Federation
Editor in Chief for Viacom TV channels in Russia | Channel Head, Kids&Family
Viacom
• www.linkedin.com/company/viacom
Jan 2016 - Feb 2019
Director, Marketing and Brand Partnerships
Viacom
• www.linkedin.com/company/viacom
Jun 2012 - Dec 2013
Marketing Manager
RATEC
Jun 2001 - Mar 2004