
Co-Founder of Encore — the development platform for building simple backends to solve complex problems. With 10+ years of experience in product management, I have led teams and projects that have enabled 100M+ users to pay for and enjoy music on Spotify. I've built platforms that support subscriptions, payments, and development teams, and created user experiences that optimize growth metrics like conversion, activation, and retention. Currently, I am the Co-Founder and Chief Product Officer of Encore. It's a development platform helping engineers escape complexity by automating cloud infrastructure and providing amazing understandability of your application. Our mission is to make software development more accessible, efficient, and enjoyable for everyone. My work has been featured in WIRED, TechCrunch, Business Insider, The New Stack, Breakit, among others.
lifeatspotify.com
webguidepartner.com
Sweden
Founder
leap.new
• www.linkedin.com/company/leapdotnew
Mar 2025 - Present
Founder
Encore
• www.linkedin.com/company/encoredev
• Full-time
Jan 2021 - Present
Stockholm County, Sweden
Founder
Productical
• www.linkedin.com/company/productical
• Self-employed
Nov 2017 - Present
Stockholm, Sverige
Group Product Manager / Product Area Lead - Premium
Spotify
• www.linkedin.com/company/spotify
Dec 2018 - Jun 2020
Stockholm, Sverige
Senior Product Manager / Product Area Lead - Premium
Spotify
• www.linkedin.com/company/spotify
Aug 2017 - Dec 2018
Stockholm, Sverige
Product Manager / Retention Strategy Lead
Spotify
• www.linkedin.com/company/spotify
Jun 2012 - Aug 2017
Greater Stockholm Metropolitan Area
Founder
iTEN Clothing
Jun 2007 - Jan 2012
Stockholm, Sverige