
Global business and marketing leader, with talent in driving growth and brand resonance through innovation and creativity. Known for strategic vision, whole brain thinking and willingness to take on the hardest of problems. "Dare. Disrupt. Do it." is the motto that drives my work. My goal is to drive human and organizational efficiencies short and long term in a sustainable manner. I have worked on both, client and agency side, interpreting consumer insights that impact creative and media platforms as well as organizational culture for global brands. My background combines Management, Strategic Planning and Insight Facilitation experience working with companies such as: SONY Pictures, WPP Group - Mendoza Dillon, Grey Advertising - Wing Latino, TBWA\Chiat\Day Los Angeles, Create Advertising, Rauxa, 72andSunny/HECHO Studios, mOcean Productions, Millennium Films, Film District, among others. I have been responsible for planning, and executing communications for clients such as: Visa, Pioneer, Pennzoil, Infinity, British Petroleum, ampm, ARCO, BP Connect, Amoco, Castrol, California Department of Consumer Affairs, Union Bank of California, Unilever, Azteca Milling, Galderma Laboratories, BMW, Zespri New Zealand, Tillamook, KIA Motors, Verizon Wireless, Honda, Google -You Tube, fitbit. Specialties: Branding and identity, consumer insights, strategic planning, account planning, integrated communications, brand strategy, creative strategy, storytelling, cultural anthropology, social sciences, qualitative and quantitative consumer research, social listening, semiotics, entertainment marketing, advertising, creative direction, international marketing, global marketing, innovations, L+D, culture engagement, Innovation labs, internal communications, executive coaching, cultural intelligence. Fluent in English, Spanish, Portuguese. US Citizen, authorized to work in EU and Argentina.
sonypictures.com
grey.com
wpp.com
wondros.com
tbwachiatday.com
United States
Global Marketing and Advertising Professor | Master of Communication Management, Graduate Program
USC Annenberg School for Communication and Journalism
• www.linkedin.com/school/usc-annenberg-school-for-communication-and-journalism
Nov 2021 - Present
Los Angeles, California, United States
Communication Strategist Consultant
Generative Networks
• www.linkedin.com/company/generative-networks
Mar 2019 - Mar 2025
Greater Los Angeles Area
Marketing Strategy Director
Wondros
• www.linkedin.com/company/wondros
• Contract
May 2020 - Oct 2020
Los Angeles
Sr. Director of Brand Marketing & Creative Strategy
Brand + Culture Consulting
Jan 2009 - Mar 2019
Los Angeles, CA
Account Management, Supervisor - USA & Global
TBWA\Chiat\Day
• www.linkedin.com/company/tbwachiatday
Jan 2006 - Dec 2009
Los Angeles, CA