
Operational anchor who gives marketing and creative teams the structure and efficiency they need to succeed. Puts the right briefs, workflows, systems, teams, budgets, reporting, and metrics in place to ensure project completion within timeline and spend targets. Highly organized and observant team member who proactively anticipates and addresses team needs. Effectively bridges the gaps between executive and creative teams, ensuring alignment of each project with brand and business objectives. Leads with self-motivation, clear communication, collaboration, follow-through, and kindness. Passionate about brands that support wellness, nutrition, active lifestyles, outdoor adventure, action sports, and environmental responsibility. 𝗜𝗠𝗣𝗔𝗖𝗧 ▪ Put marketing / creative processes, systems, and project roadmaps in place that were key in the 10-fold growth to 9-figure annual revenue for the environmental & social purpose company, Guayakí Yerba Mate. ▪ Creative operations project management lead behind the production, distribution, and management of thousands of multiplatform brand-building content assets. ▪ Led high-profile initiatives with visibility at the C-suite level: oversight of new website builds; development of creative operations strategy that became the foundation of a robust marketing and content engine; and delivery of the annual corporate impact reports. ▪ Member of the marketing, editorial, and surf forecasting teams for 10+ years whose editorial and data strategies and execution were instrumental in sustaining market leadership for the largest surfing data / tech / editorial company in the world, Surfline.com. ▪ Project-managed the launch of an ecommerce platform that created a revenue stream while giving photographers a new online community and consumer base within Surfline.
about.mattel.com
yerbamadre.com
mattel.com
surfline.com
San Diego, California, United States
Lead Creative Project Manager
Mattel, Inc.
• www.linkedin.com/company/mattel
• Contract
Jan 2025 - Present
Creative Marketing & Partnership Management Consultant
Freelance
Feb 2024 - Present
Content & Creative Operations Manager
Guayakí Yerba Mate
• www.linkedin.com/company/guayaki-yerba-mate
• Full-time
Oct 2022 - Feb 2024
Director of Communications / Content & Creative Operations Manager
Guayakí Yerba Mate
• www.linkedin.com/company/guayaki-yerba-mate
• Full-time
Feb 2022 - Oct 2022
Digital Media Manager
Guayaki Sustainable Rainforest Products, Inc.
• www.linkedin.com/company/guayaki-yerba-mate
• Full-time
Feb 2016 - Feb 2022
Editorial Production Coordinator
Surfline Wavetrak, Inc.
• www.linkedin.com/company/surfline-wavetrak-inc
Jan 2013 - Dec 2016