Company Info for surfline.com | IcebreakerMembers
I'm a branding, marketing and product strategist known for creating renewed value, life and traction for brands that intersect function and lifestyle. I've worked with local and global brands such as; Bellroy, Reef, Quiksilver, Nixon, Rip Curl, Patagonia and Havaianas Australia, advising and designing on their branding, marketing, product and social media.
As an early employee at Bellroy, I was leading the brand development, marketing and PR helping build this local Australian brand into a multi million-dollar global company.
At heart, I'm a storyteller with an entrepreneurial spirit. Using my knowledge, passion and opportunistic approach, I launched Empire Ave - the world's first content specific platform in the surf/beach and lifestyle sector, growing it up to 80k visitors a month. 
Operational anchor who gives marketing and creative teams the structure and efficiency they need to succeed. Puts the right briefs, workflows, systems, teams, budgets, reporting, and metrics in place to ensure project completion within timeline and spend targets.
Highly organized and observant team member who proactively anticipates and addresses team needs. Effectively bridges the gaps between executive and creative teams, ensuring alignment of each project with brand and business objectives.
Leads with self-motivation, clear communication, collaboration, follow-through, and kindness.
Passionate about brands that support wellness, nutrition, active lifestyles, outdoor adventure, action sports, and environmental responsibility.
𝗜𝗠𝗣𝗔𝗖𝗧
▪ Put marketing / creative processes, systems, and project roadmaps in place that were key in the 10-fold growth to 9-figure annual revenue for the environmental & social purpose company, Guayakí Yerba Mate.
▪ Creative operations project management lead behind the production, distribution, and management of thousands of multiplatform brand-building content assets.
▪ Led high-profile initiatives with visibility at the C-suite level: oversight of new website builds; development of creative operations strategy that became the foundation of a robust marketing and content engine; and delivery of the annual corporate impact reports.
▪ Member of the marketing, editorial, and surf forecasting teams for 10+ years whose editorial and data strategies and execution were instrumental in sustaining market leadership for the largest surfing data / tech / editorial company in the world, Surfline.com.
▪ Project-managed the launch of an ecommerce platform that created a revenue stream while giving photographers a new online community and consumer base within Surfline. 
