To further develop tools and methods for optimizing the value experiences create for customers, employees and stakeholders. LOU CARBONE BIOGRAPHICAL SCKETCH Founder & CEO (Chief Experience Officer) Experience Engineering, Inc. Lou Carbone is founder and CEO of Experience Engineering®, Inc., an experience management consulting firm, the first of its kind decades ago, based in Minneapolis, Minnesota working with customer and employee experience management systems. Since the late 1980’s, Carbone has continuously been at the forefront of studying, exploring and developing value creation through experience management and is often referred to as the Godfather of Experience Management. He is recognized as a thought leader in the field as well as an experience management futurist continuously innovative, hands-on academic/practitioner. He wrote the book “Clued In: How to keep customers coming back, again and again, published by FT Prentice Hall which won Fast Company’s Reader’s Choice Award. He co-authored in The Cornell Hospitality Quarterly that was cited as the best paper of 2014 by Sage Publications on “Sticktion": Assessing Memory for the Customer Experience” More than two decades has collaborated very often with Dr. Leonard Berry, of the Mays School at Texas A&M speaking, writing. He has been a guest lecturer repeatedly at the Questrom School of Business at Boston University, S.C. Johnson School of Business at Cornell, The Mays School of Business at Texas A&M, Carlson School of Business at the University of Minnesota, Lou originated the concept of Emotional and Unconscious Clue Based Experience Design and Total Experience Management® and a robust proprietary methodology and perspective called Experience Engineering®.