Data-driven marketing leader with ~15 years of expertise

I have 10+ years of experience across eCommerce, advertising, hospitality, healthcare, and software industries, spanning both B2C and B2B as well as across various specialties of marketing. - As Head of Product at Hamlet, I transformed an ambiguous concept into a unique brand that grew from 30 cities to 500+ cities in six months, leading to the company’s first paying customers. - As Sr Manager of B2B Lifecycle Marketing, I played an integral role in the launch of GoodRx’s custom experience for HCPs, which led to incremental adoption (with a conversion rate of 85%). - At Amazon Ads I increased a high-value active advertiser segment by +69% YoY to reach 100K through email, UI notifications, direct mail, paid search, paid social, influencer, webinar. - I partnered with go-to-market leadership to launch an automated lead flow, including developing a lead grading and scoring model from scratch as a Marketing Director. - At Amazon I increased revenue impact (35%), customer engagement (2x), and campaign efficiency (40%) for app notifications and scaled the strategy to other channels including email and onsite. In less than 2 years, the Kindle app notifications channel went from low engagement, continued escalations, and roughly ~$40M WW to the most engaging, sought-after channel driving nearly $100M WW (+150%). - I drove a 50% increase in online lead acquisition conversion through testing and optimization guided by best practices and owned thought leadership nurture programs that surpassed best-in-class KPIs including open rates of over 60% from 25% and click-through rates of over 15% from 3%.