
Accomplished marketing leader with 20+ years of experience driving growth focused marketing strategies for industry leaders including Apple, Google, Meta (Facebook), Razorfish, and TED. Over the past seven years, specialized in Web3 marketing with innovative startups including XRPLend, RWAP, ETHTrust, Shopin, Block4N6, and CryptoTax focusing on education, community building and blockchain adoption strategies. Core Expertise: • Strategy • Branding • Marketing • Content Creation/Distribution • Event Management • Data Analysis/Optimizations Passionate advocate for diversity in tech, working to expand access to AI, Web3 and crypto investing opportunities, particularly for underrepresented groups. Committed to leveraging AI and blockchain technology to create economic freedom and positive global impact. Specialties: strategy, digital strategy, marketing, marketing strategy, web3 marketing, integrated marketing, digital marketing, digital marketing strategy, online marketing, online marketing strategy, advertising, digital advertising, digital advertising strategy, online advertising, online advertising strategy, video advertising, branding, brand strategy, social media, social media strategy, social media marketing, social listening, content marketing, content creation, content distribution, content strategy, video, online video, digital video, multimedia, community management, technology, analytics, data, data analysis, partnerships, integrated digital, digital marketing initiatives, social media strategist, digital channels, digital marketing programs, digital marketing efforts, social media channels, web3, blockchain, crypto, cryptocurrency, digital assets, blockchain marketing, crypto marketing, cryptocurrency marketing, token, securitization, tokenization, fractionalization, real world assets, RWA, AI, artificial intelligence, gen AI, generative AI
iab.com
linkedin.com
goo.gle
ted.com
New York, New York, United States
Marketing Strategist Consultant
Ashleigh Enterprises
Mar 2016 - Present
NYC
Marketing Specialist
• www.linkedin.com/company/google
• Contract
Mar 2024 - May 2024
NYC
VP of Marketing
EthTrust
• www.linkedin.com/company/ethtrust
Jun 2021 - Apr 2023
Digital Strategist
Propoint
Mar 2015 - Feb 2016
NYC
Director, Industry Initiatives (NewFronts, Video, AdvancedTV and Audio)
IAB (Interactive Advertising Bureau)
• www.linkedin.com/company/iab
Jul 2013 - Jun 2014
NYC
Director of Accounts
Beckon, Inc.
• www.linkedin.com/company/beckon-inc-
Sep 2012 - Jan 2013
NYC
Director, Digital Initiatives and Partnerships
92Y
Aug 2011 - Sep 2012
NYC