VP of Marketing, Product Marketing expert | Bandcamp, Sirius XM, American Express, Songtradr, eMusic

Marketer—Product, Lifecycle, and Platform—focused on sustainable, efficient growth for SaaS, marketplaces, commerce tech, and consumer subscription platforms. I specialize in bringing products to market and scaling adoption—especially when there’s no playbook. I’ve built marketing from scratch at early-stage startups and rebuilt growth systems at scaled platforms, always hands-on across GTM, lifecycle, and cross-functional alignment. Led multiple companies to profitability and acquisition by driving capital-efficient growth and outsized retention and expansion through product-led and user generated content (UGC)-powered loops. Early to adopt and operationalize emerging trends—launched creator/influencer monetization pilots, integrated AI-powered discovery tools, and built GTM strategies for experimental platforms before they went mainstream. Enjoy building across company stages—from enterprise orgs like XM (SiriusXM) and AMEX to lean, creator-facing platforms like Bandcamp and 7digital.  Known for clarity, scrappiness, and results, keeping customer acquisition costs (CAC) low, scaling with lean teams, and delivering measurable gains in retention, lifetime value (LTV), and platform engagement.