Product Strategy & Commerce Innovation | ex: Shopify, Snipes, YZY

I build products and experiences that make people feel something—and I scale the systems that turn that emotion into real business. Over the past 15+ years I’ve moved through ecommerce, footwear, tech, music, and retail, leading teams and shipping products everywhere from Shopify, YEEZY, and Snipes to my own studio, Future Basics. Today I serve as VP of Product Strategy & Innovation at Universal Music Group’s Famehouse, where I’m expanding what “merch” can be. Think: new physical categories, connected vinyl, audio devices, collectibles, home goods, and product ecosystems that deepen fandom rather than just monetize it. My lane is finding cultural whitespace, designing the product that should exist, and building the operational engine that lets it scale globally. I’ve worked in factories, designed footwear lines, built creator programs, launched hundreds of products, and closed the loop between creativity, commerce, and community. If you’re thinking about the future of fan products, category expansion, or how to innovate without losing operational discipline—I’m always up for a conversation.