Kristina is a tenured advertising executive with a proven track record of scaling revenue in nascent ads businesses through building world class teams, setting a vision and strategy, using operations to drive accountability and forging deep customer relationships. Her most recent role was leading Global Strategy and Operations for Google's Sellside Adtech solution. Before coming to the Sellside she helped build out and scale Google's audio, display and video offerings partnering with advertisers across the Auto, Finance and CPG verticals. Kristina has led front line sales teams, worked closely with product to drive strategy , designed and executed global go to market plans and has delivered operational rigor at scale. She has leadership expertise in managing a PnL, restructuring for growth, finding efficiencies and executing large scale reductions in force. A leader known for being decisive and having the courage to make the tough calls she drives followership though focus and vision.