I am a seasoned fintech marketing leader with a strong track record of driving growth and innovation across the financial services landscape. With over a decade of experience, I have honed my skills in B2B marketing, strategic partnerships, and business strategy, making me a trusted voice in the industry with a following over 22,800+ on LinkedIn. Currently, I lead the marketing team at HeyMax, a fast-growing travel rewards platform in Singapore helping users earn free travel through Max Miles - it's own rewards currency. I oversee the core marketing functions, driving user acquisition and ecosystem value. Previously at DBS Bank, I led the ecosystem team, scaling partnerships and product adoption through innovative collaborations. Before that, I was the Global Head of B2B Marketing at Nium, Southeast Asia’s first B2B payments Unicorn. I also co-founded Surety.Ai, an InsurTech startup where I played a pivotal role in expanding the business, leading to the successful acquisition of Surety.AI (InsurTech platform) by OneConnect Financial Technology, an associate of Ping An Group in 2021. My expertise lies in demand generation marketing, crafting creative marketing campaigns that resonate with customers, scaling businesses through experimentation, and forging strategic alliances that drive business success. My deep understanding of digital trends and hands-on experience in both startup environments and large financial institutions make me a valuable asset to any organization. When I'm not at work, I enjoy playing basketball and Texas Hold'em while having a peculiar interest in colored gemstones, vintage watches, and fine antiques/arts. I'm always keen to discuss any business opportunities and partnerships. You can reach me via email or ping me in chat. P.S. I'd really appreciate it if you take two seconds and endorse me below! :)