Company Info for chinasoftinc.com | IcebreakerMembers
William is the founder and CEO of Gingkoo, a well-established Fintech company and one of the eleven companies certified by the Chinese Ministry of Industry and Information Technology (MIIT) for blockchain technology development. Mr. Zuo is a successful entrepreneur and skilled IT developer, with more than fifteen years of experience in financial informatization and financial technologies. His company Gingkoo has become one of the top providers of blockchain solutions in China's fintech industry. Mr. Zuo has been a guest on numerous television programs, published in several international publications, and a sought-after keynote speaker. He was the only Chinese guest that was invited to make a statement in the SME Finance Forum held by the World Bank in 2017.
Gingkoo became a publically listed company on CHINA's NEEQ stock exchange in July, 2016. In December, 2016, Mr. Zuo concluded China's largest funding round related to blockchain worth RMB 160 million (approximately $23 million at the time of the transaction). This sent a strong signal to the Chinese business world that Gingkoo was capitalizing on its success in Fintech to make a big move into the blockchain space. Gingkoo has received the annual award for High-Tech Enterprise and Nationally Recognized Software Enterprise for 2016. Gingkoo was the only blockchain company to be ranked among 2017 Top 20 Innovative Enterprises in Shanghai.
Gingkoo's project portfolio includes over 80 global banks and top financial institutions in the world, such as China UnionPay CUPS core system, Citibank, Bank of America, Morgan Stanley, HSBC, Deutsch Bank, BNP Paibas, British Barclays Bank, and UBS Securities. Gingkoo is the No.1 in market cap of China International Cross-border Payment System(CIPS) issued by China Central Bank.
William is a lodestar for the entire Chinese Blockchain industry and this is exemplified by his impeccable record of accomplishments. 
I am a seasoned fintech marketing leader with a strong track record of driving growth and innovation across the financial services landscape. With over a decade of experience, I have honed my skills in B2B marketing, strategic partnerships, and business strategy, making me a trusted voice in the industry with a following over 22,800+ on LinkedIn.
Currently, I lead the marketing team at HeyMax, a fast-growing travel rewards platform in Singapore helping users earn free travel through Max Miles - it's own rewards currency. I oversee the core marketing functions, driving user acquisition and ecosystem value.
Previously at DBS Bank, I led the ecosystem team, scaling partnerships and product adoption through innovative collaborations. Before that, I was the Global Head of B2B Marketing at Nium, Southeast Asia’s first B2B payments Unicorn. I also co-founded Surety.Ai, an InsurTech startup where I played a pivotal role in expanding the business, leading to the successful acquisition of Surety.AI (InsurTech platform) by OneConnect Financial Technology, an associate of Ping An Group in 2021.
My expertise lies in demand generation marketing, crafting creative marketing campaigns that resonate with customers, scaling businesses through experimentation, and forging strategic alliances that drive business success. My deep understanding of digital trends and hands-on experience in both startup environments and large financial institutions make me a valuable asset to any organization.
When I'm not at work, I enjoy playing basketball and Texas Hold'em while having a peculiar interest in colored gemstones, vintage watches, and fine antiques/arts.
I'm always keen to discuss any business opportunities and partnerships. You can reach me via email or ping me in chat.
P.S. I'd really appreciate it if you take two seconds and endorse me below! :) 
AI Governance and Project Leadership | Bridging Ethical Innovation and Scalable Impact
Senior leader with 20+ years in investment management and digital transformation experience, now pivoting into AI program delivery and responsible governance.
Founder of GuideBuoy AI SG, an AI-powered guidance platform providing ethical, human-centered support for financial dispute resolution cases in Singapore. Accepted into the INSEAD AI Founders Sprint 2025, I bring hands-on experience in AI product incubation, project management, change management, and governance frameworks. Certified in AI Ethics, with proven ability to bridge technical innovation, financial regulatory insight, and scalable impact across legal, financial services, and technology. GuideBuoy AI prototype - https://v0-guide-buoy-ai-mvp.vercel.app/
MAS licensed Fund Manager. Knowledge of Mutual Funds, Smart Beta, Fixed Income, FX, Options, Structured Products, Equity, Precious Metals, and Hedge Funds. Master's Degree in Wealth Management from the University of St.Gallen, Yale University, and SMU. Produced a unique piece of research on Robo advisors in Asia. Free download. https://privetechnologies.com/wp-content/uploads/Top-Robo-Advisors-Asia-Report-ORIGINAL.pdf 
I have been in this job for 10 years, I have a great interest in database architecture, system design, system protection, system management and maintenance, large-scale and dynamic network and distributed systems provide resource optimization, I like to think about how to solve and complete challenges , I have Power Platform strengths in building applications, reporting, campaign design, and process development, with a strong commitment to success and excellence, and a willingness to take risks. Under pressure, willing to engage in challenging work, strong communication skills, good coordination skills, communication skills and team awareness, adapt to new thinking, new ways and new problems, strong logic, draw conclusions on the basis of rigorous analysis, under the premise of comprehensive consideration Decisive, always convinced, good at communicating with knowledgeable people 
12 years of work experience, with team management experience and independent tool development experience; proficient in performance (LoadRunner), automated testing (such as RF, django, tosca); proficient in C, C++, C# and python languages; familiar with JavaScript, java, and MySQL , Oracle, DB2, SQLServer database operation; proficient in Linux system, engaged in cloud computing, distributed relational database, medical IT, blockchain, financial industry. 
